Tax Help Pro in Scranton, PA, Reaches Out to Area Taxpayers with Help from SEO Firm

Dunmore, PA, February 10, 2013 --(PR.com)-- Taxpayers in the greater Scranton area will soon have an easier time locating the expert tax help they need. Local tax resolution firm Royce & Associates, LLC, is announcing a partnership with local online marketing team Prospect Genius that is aimed at improving Royce & Associates’ Web site performance. By taking steps to boost its Web site visibility and accessibility, Royce & Associates hopes to be able to better meet Scranton’s tax resolution needs.

According to studies conducted by the Pew Internet & American Life Project, some 58% of Americans report conducting online research into products and services they’re considering purchasing. That Web research includes people looking for experienced and knowledgeable tax consultants, which is why it’s important for Royce & Associates to ensure that its Web site is informative, active, and easy to locate via a standard search engine query. Partnering with Prospect Genius should help Royce & Associates stand out on the Web to those taxpayers who are searching for the services the firm offers.

Prospect Genius works to improve small business Web sites’ search engine rankings using a process known as search engine optimization. SEO involves incorporating industry- and location-specific keywords and phrases into a site to help search engine algorithms view the site as extremely relevant to searches using those keywords. Going forward, Scranton-area queries to search engines like Google and Bing using search terms like “IRS audit,” “back taxes,” and “tax settlement negotiation” should lead the searcher to encounter Royce & Associates’ Web site.

“Studies have shown that sites in the top two or three search engine results get the most clicks after the search,” explains Matt Gallo, a Web marketing consultant with Prospect Genius. “Our goal with our SEO efforts is to push our clients, including Royce & Associates, as close as possible to those top slots for their industry and local area. By doing so, we can introduce these businesses to more prospective clients.”

Royce & Associates, LLC has been providing top-notch tax help in Scranton since 1999. The firm is affiliated with professional organizations including ASTPS, AICPA, NAEA, PICPA, and ACFE.