John Alston Speaks About "Digital Printing, Enabling the Supply Chain of the Future" at the Pace Forum in Prague, 13 February 2013

Cambridge, United Kingdom, February 23, 2013 --(PR.com)-- Mr John Alston, Business Development Manager at Tonejet Limited, recently presented his views on how the packaging supply chain is a complex and changing how packaging is printed alone is not going to revolutionise it. Digital printing will open up the opportunity to improve it, acting as a catalyst to provide significant benefits to those who apply it.

Mr Alston says that "Digital printing provides the opportunity to redesign the end-to-end delivery of packaging" and that "the supply chain is a very complex organism, and a significant amount of effort is applied to its efficient management. Digital printing provides another tool to further improve the supply chain; however it is not simply a matter of buying a digital printer, the whole supply process needs to be aligned. It is time for converters, brand holders and retailers to grasp and understand the advantages of digital printing, the improvements it can enable and work with all stakeholders to bring about true change."

To read more about Mr Alston's views on digital printing, its impact on the supply chain and future developments in packaging visit www.tonejet.com.

To read more about Mr Alston's views on digital printing and its impact on the supply chain and future development of the packaging visit www.tonejet.com.