Santana Equipment Trading Company Appoints International Sales Manager

Chicago, IL, February 27, 2013 --(PR.com)-- Santana Equipment Trading Company names Omar Baltazar, their International Sales Manager covering Mexico, Central and South America. Santana Equipment Trading Company currently caters to the Latin American marketplace and has increased their staff to include more Spanish speaking employees. Omar will oversee all Hispanic markets throughout the world and all international transactions worldwide. Santana Equipment Trading Company continues to expand their operations on a national and international basis.

Santana Equipment Trading Company started selling to the Latin American market several years ago but made a major push to concentrate their marketing programs to include larger territories in the Spanish speaking communities. The Latin American marketplace has grown and is continuing to increase their business operations due to the population growth of the Hispanic population. Santana Equipment Trading Company has also expanded their operations to Phoenix, AZ to target the southwestern regions in which Omar will be able to concentrate on building closer relations with the highly populated emerging regions. The Hispanic market is continuing to increase its business opportunities each year and Santana Equipment Trading Company is poised to manage the influx of growing sales revenue for the company.

Eric Davidson, President and founder of Santana Equipment Trading Company, notes, “Omar has been one our longest tenured employees and has developed the Hispanic market from conception to becoming one of our fastest emerging businesses.” Eric also states that “Omar has built up some long term relationships that have grown with the company.” Having pursued the International Latin community, Santana Equipment Trading Company is now promoting business relationships with new clients that have never been contacted. Eric comments, “Omar will bring on new social media marketing promotions to the Latin marketplace and this is the direction we will plan for future growth.”

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About Santana Equipment Trading Company
Santana Equipment Trading Company is an industry leader in the used material handling market. Santana primarily buys and sells used forklifts to wholesale and retail customers. Santana Equipment Trading Company is a privately held organization based out of the Chicago area.