The Pyrates Way Magazine Celebrates First Anniversary
Steve Kimball, publisher of The Pyrates Way magazine (www.pyratesway.com) has announced that the magazine has celebrated its first anniversary with a gala party at The Piratz Tavern in Silver Spring, MD on Friday night, August 3, 2007.
Bear, DE, August 04, 2007 --(PR.com)-- The party, which started at 7:30 and was open to the public, was in celebration of the magazine’s first year in production as a major independent news service to the pirate enthusiast community. Published in full color on museum-quality paper, The Pyrates Way has been regarded as one of the most influential marketing and entertainment sources in this growing hobby since the release of Disney Picture’s Pirates of the Caribbean films. The 64-page quarterly is distributed via Ingram Periodicals, Inc. to newsstands, bookstores, and specialty shops nationwide.
The Pyrates Way also enjoys a large online following with most advertisers and subscribers taking advantage of the magazine’s safe and easy PayPal™ service for purchases. Subscribers to the magazine receive bonus features not given to with over-the-counter sales. The magazines are each hand-wrapped in crushed paper wraps, sealed with a wax stamp. The magazines are then carefully placed in a heavy mylar sheathe and “pyrate booty” is added. Booty given to subscribers in the past include mock-gold pieces of eight, Pyrates Way pinbacks, pyrate notepads, and pyrate flags. In the bonus-sized Autumn issue a metal skull ring will be included. The Autumn issue will also carry photographs of the anniversary party and those in attendance.
The party will give the staff of The Pyrates Way recognition for helping with the magazine’s success. Considering 60% of all new magazines fail in the first year, The Pyrates Way has shown that it has the marketing power of magazines many times its size. The success of the magazine is based on several factors according to Kimball, “First off, I found the target audience had only one source, at the time, for information about pyracy and that was within the pages of No Quarter Given, a fact-filled one-color magazine of great respect to pyrates.”
“Our magazine, The Pyrates Way, adds to what No Quarter Given has published by providing pyrate re-enactors, enthusiasts, and their brethren a fun, colorful approach to the topic,” explained Kimball. “The articles in The Pyrates Way are factual, amusing, interesting and fun. I fill the pages with huge, beautiful photographs in order to create a canvas of art to illustrate the words.”
“Besides,” muses Kimball with a pyrate’s scowl and added gravel to his voice, “... most pyrates don’t know all their letters, yet... so they need the pretty pictures.”
The Pyrates Way has many quarterly features but two stand out as being purely pyratical in nature. In the center of each issue there are four beautiful pyrate ladies who are in competition for the right to be called “Wench of the Quarter” (subscribers can vote on their favorite at The Pyrates Way web site). At the back of the magazine is a review and information about a specific brand of rum.
Between the pages of the magazine and the pages on their web site, The Pyrates Way gives its readers an interactive way to engage in their hobby. Kimball says that the interaction won’t stop there, “We’ve already got a pyrate music radio station at Live365 (an online broadcasting service) and we’ve got an online video project in the works for release next year.”
“We’ll also be co-hosting a “Pyrate Wench Hunt” with Piratz Tavern in September in order to gather the top dozen hottest wenches for our 2008 Pyrates Way wall calendar. Several sponsors have expressed interest and it should be a very big event.” Kimball concludes, “The magazine started as a small idea in 2006 and now it’s growing well beyond what we’d ever imagined. I hope that this is the first of many anniversary celebrations for The Pyrates Way.”
Note: The Piratz Tavern is located at 8402 Georgia Avenue in Silver Spring, MD. Call them at 301 588 9001 or find them on the web at www.piratztavern.com
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The Pyrates Way also enjoys a large online following with most advertisers and subscribers taking advantage of the magazine’s safe and easy PayPal™ service for purchases. Subscribers to the magazine receive bonus features not given to with over-the-counter sales. The magazines are each hand-wrapped in crushed paper wraps, sealed with a wax stamp. The magazines are then carefully placed in a heavy mylar sheathe and “pyrate booty” is added. Booty given to subscribers in the past include mock-gold pieces of eight, Pyrates Way pinbacks, pyrate notepads, and pyrate flags. In the bonus-sized Autumn issue a metal skull ring will be included. The Autumn issue will also carry photographs of the anniversary party and those in attendance.
The party will give the staff of The Pyrates Way recognition for helping with the magazine’s success. Considering 60% of all new magazines fail in the first year, The Pyrates Way has shown that it has the marketing power of magazines many times its size. The success of the magazine is based on several factors according to Kimball, “First off, I found the target audience had only one source, at the time, for information about pyracy and that was within the pages of No Quarter Given, a fact-filled one-color magazine of great respect to pyrates.”
“Our magazine, The Pyrates Way, adds to what No Quarter Given has published by providing pyrate re-enactors, enthusiasts, and their brethren a fun, colorful approach to the topic,” explained Kimball. “The articles in The Pyrates Way are factual, amusing, interesting and fun. I fill the pages with huge, beautiful photographs in order to create a canvas of art to illustrate the words.”
“Besides,” muses Kimball with a pyrate’s scowl and added gravel to his voice, “... most pyrates don’t know all their letters, yet... so they need the pretty pictures.”
The Pyrates Way has many quarterly features but two stand out as being purely pyratical in nature. In the center of each issue there are four beautiful pyrate ladies who are in competition for the right to be called “Wench of the Quarter” (subscribers can vote on their favorite at The Pyrates Way web site). At the back of the magazine is a review and information about a specific brand of rum.
Between the pages of the magazine and the pages on their web site, The Pyrates Way gives its readers an interactive way to engage in their hobby. Kimball says that the interaction won’t stop there, “We’ve already got a pyrate music radio station at Live365 (an online broadcasting service) and we’ve got an online video project in the works for release next year.”
“We’ll also be co-hosting a “Pyrate Wench Hunt” with Piratz Tavern in September in order to gather the top dozen hottest wenches for our 2008 Pyrates Way wall calendar. Several sponsors have expressed interest and it should be a very big event.” Kimball concludes, “The magazine started as a small idea in 2006 and now it’s growing well beyond what we’d ever imagined. I hope that this is the first of many anniversary celebrations for The Pyrates Way.”
Note: The Piratz Tavern is located at 8402 Georgia Avenue in Silver Spring, MD. Call them at 301 588 9001 or find them on the web at www.piratztavern.com
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The Pyrates Way
Steve Kimball
302 312 7041
www.pyratesway.com
Steve Kimball
302 312 7041
www.pyratesway.com
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