Healthcare Marketing Agency Physician Referral Marketing Launches New Website

Troy, MI, March 06, 2013 --(PR.com)-- PRM launched its new website: www.physicianreferralmarketing.com. The new design is simple, sleek and modern, reflecting the company’s mission to provide physicians with a straightforward source for healthcare marketing information while showcasing their services offered, which include marketing plan consulting, referral development, SEO, website & graphic design, social media management, advertising campaigns, physician liaison services, and direct marketing.

"Our new site is reflective of our brand, our mission, and our commitment to our clients. As a marketing agency specializing in increasing visibility for physicians, we felt it was absolutely imperative to set the bar, so to speak, with our site," said Laura Mikulski, PRM Director of Business Development. "Everything from the images to the coding involved are geared toward showcasing the efficacy of our digital strategies and the standard of work we provide to the specialty practices we serve."

Enhancements to the web site include:

Improved Navigation – lets visitors find the information they need to learn more about growing their physician practice through traditional & referral marketing.

Updated content – allows the visitor to learn more about techniques and news concerning healthcare marketing.

Functionality – links to related social media sites, updated contact information, & highlight on new services.

The site specifically highlights the importance of the role referral marketing & development plays in the success of a physician practice, and will feature success stories from the physicians & surgeons that they serve, including specialty practices such as podiatrists, oral surgeons, oncologists, periodontists, cardiologists, ophthalmologists, orthopedic surgeons, obstetricians & gynecologists, and chiropractors. The PRM physician liaison program has become the bulk of their business, building and managing referrals from new providers and providing high ROI to physicians & surgeons.

Mikulski adds "With physicians being so time-strapped, it's difficult for them to attend the myriad of networking & practice visibility events available to them. Historically, we've found that the physicians that try to do this themselves, or have their office staff do it in their 'down time', find that their outreach efforts are ineffective and tracking results is uncoordinated. By providing them with a dedicated professional physician liaison to perform outreach for them, we make establishing new connections with potential referring partners easy. Our physician liaisons are essentially a full-time representative of the practice with none of the overhead typical of a full-time employee."

PRM’s physician referral marketing strategy answers the questions:

Which practices & physicians would be the best referring sources in my market?

Where do I concentrate my efforts to generate the most revenue for my healthcare facility?

What can I do to increase referrals to my practice?

How do I increase my visibility and establish relationships with referral sources?

What is the return on my business development investment?

Who has sent referrals?

Has there been any increase or decrease in referrals from these sources?

How do I maintain loyalty with my current referral sources?

Healthcare Marketing Agency- Physician Referral Marketing (PRM) provides the tools and the know-how to grow physician practices & increase visibility both online and off. PRM specializes in strategic marketing campaigns & referral development through a uniquely direct relationship establishment with demographically relevant doctors and hospitals. E-mail hello (at) physicianreferralmarketing (dot) com for more information.