Pivotal PR adds Calvin Rucker, Hennessy V.S., and Voli Light Vodkas to Growing Roster of Accounts

Los Angeles, CA, March 01, 2013 --(PR.com)-- Pivotal PR, a Los Angeles-based public relations and marketing firm, is proud to announce the addition of three major brands to its extensive roster. Calvin Rucker, the highly anticipated apparel collaboration from fashion visionaries Caroline Calvin and Joie Rucker, brings a sophisticated edge to Pivotal PR’s ever-growing fashion and accessories division. Two prominent spirit brands have also joined the hospitality division of Pivotal PR. Hennessy V.S. of the world-leading cognac house and Voli Light Vodkas, the world’s first line of low calorie vodkas, have hired Pivotal PR as their Western US PR agency and Agency of Record, respectively.

Calvin Rucker is the new fashion collection from Joie Rucker, founder of two highly successful fashion brands Joie and Rich & Skinny, and fashion trendsetter Caroline Calvin, former Senior Vice President of Global Design at LEVI’S®. The Los Angeles-based brand will debut its Fall 2013 Collection at Fashion Coterie 2013 in New York City this February, and looks to Pivotal PR to effectively raise brand awareness with media, influencers, the fashion industry, and consumers.

As AOR for Calvin Rucker, Pivotal will create and implement a custom-tailored public relations campaign to launch the category-defining clothing brand and assist Calvin Rucker with raising and maintaining its profile. The Calvin Rucker account will be headed by RJ Rousso, Co-President and Co-founder of Pivotal PR. Rousso has garnered immense PR experience in the fashion industry having represented an impressive portfolio of emerging designers and iconic fashion brands such as Michelle Jonas Travelwear, dolan, Dockers, Adidas, Puma, Pamela Dennis, and Levi’s Strauss & Co., among others.

From the hospitality and F & B sector, Pivotal has been brought on to support the revered cognac brand Hennessy V.S. in its regional PR efforts in the Western U.S. Rousso commented, "Hennessy is an iconic brand in the spirits industry and possesses a rich history of prestige. We are thrilled to work with such a revered brand and raise brand awareness in the top Western markets such as Los Angeles, San Francisco, and Hawaii, among others."

Voli Light Vodkas, the world’s very first low calorie line of vodkas, has also hired Pivotal PR as Agency of Record. Pivotal PR will implement a national, multi-tiered PR and marketing campaign and continue to help Voli grow as the leading low calorie vodka in the United States. Pivotal was the appointed buzz agency for Voli before being appointed as AOR.

“We are honored to have been selected as Agency of Record for Voli Light Vodka and are looking forward to working with a long time client in a much greater capacity,” said Jennifer Betts, President of Pivotal PR.

About Pivotal PR

Since its inception in 2012, Pivotal Public Relations (“Pivotal”), Inc. has quickly become one of Los Angeles’ premier lifestyle boutique public relations firms. Pivotal, A union of RFPR, Inc. (which formed in 2002) and Live Loyal PR (which formed in 2009), works closely with each client to design a comprehensive brand strategy across a number of platforms that raise brand awareness, consistency, and specific calls to action to purchase products and services. Every campaign begins with understanding and distinguishing our clients’ core brand values and business objectives. The result is a custom-tailored PR campaign that significantly positions the client at the forefront of the media and its target audiences. Pivotal has executed campaigns for an impressive list of clients in the consumer products, fashion, design, beauty, food and beverage, hospitality, and entertainment industries. From delivering a creative PR campaign to launching a new product, Pivotal continually measures the impact of each project and delivers outstanding results.