Glass Company in Alexandria, VA, Reaches Out to Local Residents with Help from Web Marketing Firm

Alexandria, VA, March 02, 2013 --(PR.com)-- For home- and business owners in Alexandria, it will soon be significantly easier to find local custom glass services on the Web. Through a new partnership with local online marketing firm Prospect Genius, Alexandria-based Eleet Glass & Mirror LLC is boosting its Web presence. The goal is for people in need of window glass replacement, door glass replacement, insulated glass installation, and other custom glass services to be able to quickly and easily find Eleet Glass & Mirror’s site via a standard search engine query.

In today’s digital age, many Web-savvy consumers conduct online research before purchasing a product or service they need. According to the Pew Internet & American Life Project, as of 2010 some 58% of Americans reported going online to research local businesses, and that percentage should continue to grow. That’s why it’s so important for a family-owned and -operated business like Eleet Glass & Mirror to have a Web site that performs well on search engine results pages. By ensuring that its site shows up on the results listings for relevant queries to Google, Bing, and Yahoo!, Eleet Glass & Mirror can market effectively to people who rely on the Web for information on local businesses. These prospective customers might not learn about the business through any other medium.

Prospect Genius uses a process known as search engine optimization, or SEO, to improve small business Web sites’ search engine rankings. The higher a site’s search engine ranking, the closer it should appear to the top of relevant search results listings—and the more likely it is to be visited as a result of the search. For Eleet Glass & Mirror, that means working to push the company’s site toward the top of results pages for Alexandria-area search engine queries using industry-specific keywords like “glass cutting,” “glass shower doors,” and “insulated glass.”

“Prospect Genius’s goal is always to get more visitors to our clients’ Web sites, because that traffic can translate into an influx of new customers,” states Matt Gallo, lead SEO strategist for Prospect Genius. “We hope that with our help, Eleet Glass & Mirror LLC will be able to attract new residential and commercial glass customers and better meet the local area’s custom glass needs.”

Eleet Glass & Mirror LLC is operated by glass cutting experts with more than 20 years of experience in the industry. The company is pleased to meet residential and commercial glass needs throughout Alexandria and the surrounding area.