Plumbing Company in Columbus, OH, Turns to SEO Marketing Experts to Improve Web Site Visibility

Columbus, OH, March 02, 2013 --(PR.com)-- For Columbus-area home- and business owners in need of a plumbing company to conduct leak detection, drain cleaning, sewer repair, and other plumbing services, help is on the way. Locally owned business J A Mechanical, Plumbing & Drains LLC, which also offers select gas line services, is partnering with online marketing firm Prospect Genius. The partnership aims to improve J A Mechanical, Plumbing & Drains’ presence on the Web, so that people in the local area who need the company’s services can find the information they need online with ease.

It’s important for small businesses to consider Web marketing in their overall marketing and advertising plans. Among those Web marketing tactics, improving Web site search engine performance should play a large role. According to data collected by the Pew Internet & American Life Project, approximately 59% of American Internet users visit a search engine on any given day, and those queries include people seeking information on local businesses. In order to stay competitive among plumbers in Columbus and the surrounding area, J A Mechanical, Plumbing & Drains needs a Web site that’s not only active and informative, but also easy to locate via a standard search engine query.

Prospect Genius uses a process known as search engine optimization (SEO) to improve small business Web sites’ search engine rankings. Studies have shown that sites in the top two or three search engine results get the most traffic after the search, and through SEO tactics, Prospect Genius can push its clients toward those coveted top slots. In J A Mechanical, Plumbing & Drains’s case, the goal is for queries to Google, Bing, and Yahoo! using industry- and location-specific keywords like “sewer repair in Columbus” and “leak detection Dublin OH” to lead to the company’s site.

“By improving J A Mechanical, Plumbing & Drains’s search engine ranking, we’re helping the business market directly to the people who most need the plumbing services it offers,” explains Matt Gallo, Prospect Genius’s lead SEO strategist. “More eyes to a small business Web site can lead to an increase in new clients, as people learn about the business and what it has to offer.”

J A Mechanical, Plumbing & Drains LLC was founded in 2002, and the plumbers in the company have more than 18 years of experience. The business is pleased to offer water, sewer, and gas line repair, installation, and replacement in the Columbus area.