General Contractor in Arlington, MA, Reaches Out to Local Homeowners with Help from Web Marketers

Everett, MA, March 03, 2013 --(PR.com)-- Homeowners in and around Arlington, MA, will soon have an easier time finding a qualified general contractor to handle home remodeling, from tile installation to bathroom renovation to plumbing services. Through a new partnership with the online marketing company Prospect Genius, locally owned business Durkin Construction & Plumbing Inc. is taking steps to improve its Web presence. The aim of the partnership is to help people who need a remodeling contractor locate Durkin Construction & Plumbing online quickly.

Search engine use is one of the most popular online activities, second only to e-mail. In fact, according to studies conducted by the Pew Internet & American Life Project, search engine use has grown dramatically over the past decade, from 52% of Americans using search engines in 2002 to 73% in 2012. For local businesses, the prevalence of search engine use means they have to take into account how their Web site performs on search engines as part of any general Web marketing plan. With Prospect Genius’s help, Durkin Construction & Plumbing will ensure that its site is visible on relevant queries to search engines including Google, Yahoo!, and Bing.

Using a process known as search engine optimization (SEO), Prospect Genius will improve Durkin Construction & Plumbing’s search engine ranking. The higher a site’s search engine ranking, the closer it appears to the top of relevant search results pages. The goal is for Arlington-area search engine queries using terms such as “remodeling contractor,” “electrical contractor,” and “tile installation” to lead the searcher to Durkin Construction & Plumbing’s Web site.

“By improving Durkin Construction & Plumbing’s search engine ranking and making the site more visible online, we’re hoping to be able to widen the company’s reach in the community,” states Prospect Genius SEO expert Matt Gallo. “The more eyes we can get to the company’s Web site, the more people will have the opportunity to learn about everything the business has to offer.”

The team of remodeling contractors at Durkin Construction & Plumbing Inc. has 18 years of experience helping homeowners with plumbing services, drywall installation, bathroom renovation, and other remodeling needs. Durkin Construction & Plumbing is fully licensed and insured for the services it offers.