Armer Holding Announces Marketing Partnership with LifeLock, The Nation’s Leading Identity Theft Prevention Company

Armer Holding announced today a strategic marketing partnership with LifeLock, Inc. the nation’s leading identity theft prevention company. Armer will be aggressively promoting LifeLock across their network as it evolves.

Miami, FL, August 06, 2007 --(PR.com)-- Armer Holding announced today a strategic marketing partnership with LifeLock, Inc. the nation’s leading identity theft prevention company.

As the leader in identity theft prevention, LifeLock helps consumers prevent ID Theft by setting and automatically renewing fraud alerts with the major credit bureaus, removing member names from pre-approved credit card offers and junk mail lists and guaranteeing the service with its industry-exclusive $1 million guarantee.

In February, the Federal Trade Commission (FTC) released its annual report highlighting that for the seventh consecutive year, identity theft tops the list of consumer complaints. More than 246,000 complaints were filed in 2006; a number that experts believe is vastly underrated due to the number of complaints that go unreported. In 2006, identity theft cost Americans $1.1 billion dollars, the highest amount ever.

“We’re really excited to be working with LifeLock,” commented Larry Erdos, President and CEO of Armer Holding. “We’ve put together a strong plan that will work to advance both LifeLock and Armer brands.”

LifeLock will be promoting Armer Holding and Armer’s premier property Obovo.com each as a “Featured Partner” and Armer will be aggressively promoting LifeLock across their network as it evolves. “We are very proud to partner with Armer Holding and the web-based outlets they currently have in place and are building for the future,” said LifeLock CEO, Todd Davis. “We pride ourselves in partnering with proactive Internet based companies and this certainly fits well with our growth plans, along with enhancing our brand presence.”

LifeLock (www.lifelock.com) helps consumers to render their personal information useless to thieves, backing up its service with a million-dollar guarantee. Famous for its CEO giving out his Social Security Number in advertising and national press, the company is experiencing astounding growth. Located in a secure facility in Tempe, Arizona, LifeLock is a private company backed by Kleiner Perkins Caufield and Byers as well as Bessemer Venture Partners. The company recently won an American Business Award for the Best Radio Advertising Campaign and was a finalist for 10 other awards, including Best New Company and Best New Product/Service.

Armer Holding is the parent company of ZoneLoans.com, LLC, Obovo.com, LLC, HealthLife.com, LLC, ExistSports.com, LLC, and AuctionGrid.com, LLC, all of which make up Armer’s 2007-2008 Phase One property releases. Armer Holding combines cutting-edge high tech development capabilities with decades of business and marketing expertise to design, develop, and deploy a network of high-end Internet properties.

Once deployed, Armer, in addition to utilizing state-of-the-art online marketing techniques to build traffic, also utilizes Primary Sponsorship in NASCAR Nextel Cup Series Racing, the nation’s second most popular sport, with over seventy-five million fans to activate, promote, and perpetuate their properties.

Armer Holding’s Phase One properties, once completed, will provide a solid foundation on which to build and network traffic and advertising. Planned Phase Two properties will add depth, breadth, and strength to the Armer network, paving the way for additional future expansion. www.ArmerHolding.com

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Armer Holding, LLC
Darrell Erdos
866-998-5677
www.armerholding.com
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