Businessesintheknow.com Cashes in on New Trend Which Includes Giving Away Free MP3 Players to Business Owners

O'Fallon, MO, August 07, 2007 --(PR.com)-- The way business owners and leaders access information is changing. Research and statistics proves that people are using PDA’s, MP3 players, and cell phones like the I-Phone to access information on demand.

Consider the internet. People go to the internet for two reasons. One reason is to access relevant information and the second reason is to access the information they want quickly. Technology is changing the way we communicate with people, make transactions and learn. The business owners and leaders that maximize new technology will far outpace, outlearn, and out earn those who do not.

One example is a company called Businessesintheknow.com. Businessesintheknow.com provides weekly audio consulting lessons that takes entrepreneurs by the hand, showing them step-by-step, how to start, build, manage, or turn around a business by using the experiences of others thriving entrepreneurs who have already achieved a higher level success.

This company is already starting to adapt this ideology of content on demand. Businessesintheknow.com is supplying all their consulting clients with free I-Pod like MP3 players. The goal is to help these business owners and leaders to access their weekly consulting lessons on demand and immediately after they become available. In other words, where they want, how they want, and when they want.

Businessesintheknow.com previously used audio CD’s to distribute each weekly lesson to clients. This required their clients’ to listen to their weekly lesson in specific environment like their car. With their free MP3 player their clients can now listen to their weekly consulting lesson at any time or place such as on a plane, at home, office, waiting room, etc. As an add bonus, Businessesintheknow.com was able to reduce its postage cost by eighty percent.

According to Bobby Ellis a principle at Businessesintheknow.com, “The world is change at a record pace. No longer can businesses provide information in a static from. Businesses need to identify ways to take their content and break it down in length and size. Their content needs to be scalable enough that it is available via cell phone, PDA’s, MP3 & MP4 Players and now the I-Phone. Business owners and consultants alike must allow their audience to choose when, where and how they would like to receive their content.”

The value of information is priceless and people are willing to pay through the nose to get good quality information fast and when they need it. With that being said, Businessesintheknow.com is changing the way business leader and owners receive their consulting.

Entrepreneurs who want additional information, or want to order a free sample of a Businessesintheknow.com consulting lesson can go to http://www.businessesintheknow.com . Visit the website or for additional information email bobby.ellis@businessesintheknow.com.

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