LoyaltyMatch Adds Former EVP Live Nation/Ticketmaster to Its Advisory Board

Kitchener, Canada, March 10, 2013 --(PR.com)-- LoyaltyMatch Inc, the loyalty and engagement-computing company, announced today that Stephen Prendergast has joined its advisory board to guide the company as it continues to grow its entertainment venues loyalty sector.

Mr. Prendergast, who lives in Los Angeles, is the former executive vice president of Live Nation Studios (a division of Ticketmaster/Live Nation) where he managed strategy, marketing, copyright and legal aspects for negotiation with artists, managers, record labels, copyright owners and strategic partners. Previously, he was co-CEO of Immediatek/DiscLive an early pioneer in the live on demand digital music marketplace, where music fans could purchase a copy of the live concert they had just experienced immediately after the event. Stephen was also senior vice president-head of music for Walden Media, which produced the “The Chronicles of Narnia” film franchise, vice president of Squint/Gaylord/Word Entertainment where he negotiated over 150 license agreements with third parties, was CEO of Pyramid Interactive/OM Records and a vice president with BMG Music.

“Our recent success with entertainment venues, and the response that it brought for us, has proven that it is a segment with great potential for our products and services. We are thrilled to have Stephen’s knowledge, expertise and understanding of the entertainment industry to help us understand and better serve our clients,” said Brad Ball, president and CEO of LoyaltyMatch Inc.

LoyaltyMatch OnDemand, is a loyalty program Software as a Service (SaaS) platform enabling the full integration of online and offline consumer presence including ticketing, box office, social media, mobile, web, POS and ecommerce. It provides clubs and venues with the look and functionality of a customized loyalty program with the speed and reduced budget of an off-the-shelf product, without ever having to manage IT resources or maintain expensive infrastructures, and it features a complete set of tools and powerful customization to allow the swift build-out of loyalty programs. Furthermore, it can be deployed as a standalone solution or integrated with existing ticketing, social, web, mobile, e- and m-commerce, or POS systems.

About LoyaltyMatch Inc.
LoyaltyMatch Inc. is a privately held loyalty and engagement-computing company with a product portfolio that includes LoyaltyMatch OnDemand and Social Loyalty. LoyaltyMatch OnDemand (www.loyaltymatchondemand.com) provides a cloud-based loyalty management and gamification platform. Social Loyalty (www.social-loyalty.com) deepens engagement to Facebook, Twitter, Pinterest and other social services. Together they offer the fastest path to the development and delivery of loyalty and engagement initiatives and have revolutionized the way businesses manage customer value. LoyaltyMatch Inc. is based in Kitchener, Ontario, Canada.