Patrick Goodness to Speak at the Panasalud Medical Tourism Conference in Panama

San Jose, Costa Rica, March 10, 2013 --(PR.com)-- PanaSalud, the first major international conference on Medical Tourism and Global Healthcare to be held in Panama is scheduled for Thursday March 14, 2013 at the Hotel Riu Panama Plaza, Panama City. This medical tourism event will bring together more than 150 doctors, dentists, clinics and hospitals from throughout Panama as well as several accomplished international speakers in the global healthcare and medical tourism markets.

PanaSalud has announced the preliminary list of speakers for the event, who will share their expertise and insights about cutting edge business practices in different aspects of the global healthcare industry.

Patrick Goodness, CEO of The Goodness Company: Healthcare and Medical Tourism Marketing, a recognized leader in medical tourism marketing and international healthcare marketing will be joined by several other internationally recognized medical tourism leaders who will deliver lectures on critical medical tourism topics. Speakers include:
· Promod Goel, CEO of Placid Way
· Andy Bezara: Editor at TurismoMedico.org
· Adolfo Moreno, Director of the Medellin Colombia Medical Tourism Cluster
· Jill Hodges, Author of Risks & Challenges in Medical Tourism
· Juan Pablo Salazar: Director General of GeoMedical Health in Bogota, Colombia

Luis Santamaria, Founder and Executive Director of PanaSalud, commented on his interest in having Goodness address the PanaSalud Medical Tourism Conference. “Patrick Goodness is one of the most recognized names in medical tourism. I have attended Patrick’s medical tourism marketing lectures at many events around the world and have been impressed with his knowledge of medical travel and his ability to help his clients reach millions of North Americans seeking affordable healthcare options. Based on his positive reputation and industry leadership, we are thrilled to invite Patrick to provide critical insight on how to create successful marketing strategies and how to help healthcare professionals in Panama secure a competitive edge in the medical tourism and global healthcare industry,” said Santamaria.

As CEO of The Goodness Company, Goodness has executed healthcare marketing project work in more than 45 countries on five continents, with experience in global healthcare marketing, advertising, public relations, and video marketing. “The key to our success is our strategic planning services that position our clients to succeed in a competitive global environment,” says Goodness.

“Our multi-cultural experience, paired with our bi-lingual staff and our many years of global healthcare and medical tourism marketing makes The Goodness Company the clear choice for healthcare organizations in Latin America seeking a successful healthcare marketing partner,” says Goodness.

Goodness has been published in regional and national newspapers, magazines and online media including the New York Times, Washington Post, Dallas Morning News, Chicago Tribune, Newsweek, US News & World Report and more. Goodness is a marketing consultant with Fox Business News, CNN and CBS and is a contributing author of Achieving Customer Mindshare Through Advertising (2007: Aspatore Books)

For more information about The Goodness Company: Healthcare and Medical Tourism Marketing, please visit www.medicaltourismmarketing.com

Contact:
The Goodness Company: www.GoodnessCompany.com / www.medicaltourismmarketing.com
Patrick Goodness, CEO: Patrick@goodnesscompany.com

About The Goodness Company: Global Healthcare and Medical Tourism Marketing
The Goodness Company, with offices in the U.S. and Latin America, is a marketing, advertising and public relations agency with experience in international healthcare marketing, medical tourism marketing, dental tourism marketing, healthcare public relations and more.