Innovation Direct™ Designated as Official Marketing Representative for Cwieka Light Fixture Installation Device Invention

Miami, FL, March 13, 2013 --(PR.com)-- An innovative new product designed to address a common problem encountered when installing light fixtures, the Cwieka Light Fixture Installation Device, has been developed by Leszek Cwieka of Morton Grove, Illinois. The invention’s unique design provides its users with a more effective alternative to other devices for the same purpose that are currently available.

One axiom that holds true for virtually any manual labor task is that time conserved will result in money saved. The installation of light fixtures, which can be a time consuming and therefore potentially costly proposition, is certainly an example. As with many other endeavors of this nature, there are often obstacles and roadblocks that emerge that can temporarily delay its successful completion.

Along these lines, the Cwieka Light Fixture Installation Device has been conceived. The Cwieka Light Fixture Installation Device renders the installation of light fixtures a much more efficient and simpler proposition. The product neutralizes the problem of mounting screws being in a different direction than that required by installation. Consequently, through its proprietary features, the Cwieka Light Fixture Installation Device will save time and money on jobs where light fixture installation is involved. Furthermore, it will be fabricated from strong and sturdy material, adding to its value.

The Cwieka Light Fixture Installation Device is also in patent pending status with the United States Patent and Trademark Office.

Mr. Cwieka now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the hardware accessories industry are currently being targeted as candidates to eventually commercialize the Cwieka Light Fixture Installation Device on a worldwide basis.

In December 2012, Mr. Cwieka contracted product management services leader Innovation Direct™ to represent the Cwieka Light Fixture Installation Device to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Cwieka Light Fixture Installation Device and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.