Catenate Sdn Bhd Renews Its Sponsorship Deal with A1 Team Malaysia

Petaling Jaya, Malaysia, August 09, 2007 --(PR.com)-- On the occasion of the 1st Anniversary of its re-branding exercise, Catenate Sdn Bhd is delighted to announce the renewal of its commercial sponsorship with A1 Grand Prix Team Malaysia.

Visible throughout all of the 2nd A1 GP season that started in Holland in October 2006, all A1 Team Malaysia member apparel carried the Catenate logo and ‘Together We Achieve” brand essence as well as specific race activities and ‘on car’ branding at the home race of Sepang Malaysia, Eastern Creek Australia and the series final race held at the Brands Hatch Circuit UK, in April 2007.

Catenate Sdn Bhd CEO, Mr Glen Stidolph, believes that the Catenate Brand and ‘Together We Achieve’ Essence of the company was the perfect match to A1 GP Team Malaysia’s achievements in A1 Grand Prix’s Second season and was the right partner for carrying the companies brand to its target customers in the UK and Australia as well as gaining local recognition for the companies successful efforts in promoting Malaysian manufacturing overseas.

“Through the great teamwork and dedication of A1 GP Team Malaysia throughout their 2nd season of racing at the highest level of motorsports, A1 GP Team Malaysia showed a global audience just what Malaysia is capable of, and through our association with the A1 Grand Prix series and Team Malaysia we benefited enormously from this unique platform to communicate our own core competencies and business model” explaining the companies choice to renew their commitment to sponsoring the Team Malaysia through Season 3.

On Catenate’s decision to continue their sponsorship support to A1 Team Malaysia Mr Owen Leed, Commercial Director of Team Malaysia, said “The Team are delighted that Catenate are continuing their relationship with A1 Team Malaysia as the main marketing vehicle for their brand as we feel great synergy with the Catenate brand essence of “Together we achieve” as failure and success in the A1 GP series is very much down to team effort as the racing car platforms are standardized.”

“We’re really pleased that Catenate feels sure that A1 GP Team Malaysia will deliver further sound business to business opportunities to them in the coming season.”

The season starts on September 1st in Zandvoort, Netherlands with the teams home Malaysian race being held at the Sepang International Circuit on November 25th

Catenate Sdn Bhd is a ‘Best Source’ product design and manufacturing service company based in Malaysia, S E Asia. Offering sub contract turnkey outsource manufacturing solutions for a range of OEM industries that require progressive metal stamping, metal formed and plastic injection moulded products, welding, powder coating and secondary processes through to full assembly that are “ready for retail.”

Also utilizing the multi cultural maturity, language comprehension and natural empathy unique to Malaysia, Catenate Sdn Bhd provides a unique business model of niche up-selling BPO services. (Business Process Outsourcing) Catenate Sdn Bhd specializes in real-time behavioral marketing and live interaction services.

A1GP (formerly A1 Grand Prix) is an open-wheel auto racing series. It is unique in its field in that competitors represent their nation as opposed to a constructor, which is traditional in most formula racing series including Formula One. As such, it is often promoted as the World Cup of Motorsport. The series is ratified and regulated by the Fédération Internationale de l'Automobile (FIA), and races (collectively known as A1GP World Cup of Motorsport) are held in the traditional Formula One off season.

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