LaMiaPelle Selects the eLeaflet Solution from myHealthbox for Their Patient Information Leaflets

Milano, Italy, March 20, 2013 --(PR.com)-- LaMiaPelle develops and commercializes beauty products made of high quality, natural ingredients with an innovative approach that affects the ingredients' selection process and packaging through to advertising and marketing. All this brings overall cost savings of between 20 and 30 percent compared to similar products from well-established brands as evidence that attention to social and environmental aspects can bring competitive advantages in terms of pricing.

myHealthbox is the largest source of information on medicines and healthcare products promoting awareness, quality information and the safe use of products. myHealthbox provides access to up-to-date, reliable information on any device for over 1 million products available in over 20 countries and 18 languages. myHealthbox also developed a new digital information leaflet format called eLeaflet specifically tailored at the healthcare.

Francesco Sagone, President of LamiaPelle commented on the choice of the eLeaflet solution for their products: “Besides selecting high quality, natural ingredients we also look at ways to minimize our environmental impact through the adoption of innovative, minimal packaging. We like to think of our products as social in any aspect for the user and for the environment.
To further reduce our carbon footprint we do not use paper in our packaging and do not invest in traditional printed advertising. For example we employ promoters for our products presentations and promotional campaigns at the points of sale.

"It was only natural for us to embrace the eLeaflet solution from myHealthbox: it does not use paper and allows us to deliver high-quality information to our audience in a timely and cost effective way. We have always preferred digital communication solutions: via our web site, blogs and social networks; the eLeaflet solution from myHealthbox enhances our digital marketing strategy enabling a number of services which are specific to the healthcare like the possibility of filling in a customer feedback form directly in the eLeaflet.”

Roberto Lattuada, CEO myHealthbox, commented: “We are delighted to have LaMiaPelle among our customers, more and more companies are today looking at ways to reduce the environmental and social footprint of their products, our eLeaflet solution is ideal for reducing or eliminating the use of paper while at the same time enabling a number of innovative services which today are unique in the healthcare area.”