GrowNOLA Marketing Summit Gives New Orleans-Area Businesses Opportunity to Expand

New Orleans, LA, March 20, 2013 --(PR.com)-- RPM & CO, a New Orleans-based growth strategy and marketing consulting firm, will host the inaugural GrowNOLA Marketing Summit on Thursday, April 4. Local and national marketing leaders will provide business owners with best practices on how to structure marketing decisions and how to generate demand. The event will take place from 9 a.m. – 6 p.m. at NOLA Spaces at 1719 Toledano Street.

"New Orleans is home to many beloved local businesses with a rich history, as well as a new generation of start-up companies,” said Richard Mumby, founder of RPM & CO. “For both of these groups, more customers and more sales mean more local jobs and a stronger local economy.”

The lineup of media industry experts this year are Richard Mumby, RPM & CO (previously of venture-backed companies Bonobos and Gilt Groupe); John Deveney, Deveney Communication; Blake Haney, Canary Collective; Michael Mothner, WPromote; McKenzie Coco, FSC Interactive; and Chris Schultz, Launch Pad.

“We are especially enthusiastic to support this great initiative,” says Rodrick Miller, President and CEO of the New Orleans Business Alliance. “New Orleans is taking a holistic approach to preparing our businesses for the demands of the global economy. We have to keep them healthy, happy and here.”

Speaker topics include strategic planning for impactful online marketing, customer segmentation for effective messaging, building your brand identity, content and email marketing for consumer engagement, public relations best practices, social media for measureable results and prioritizing marketing spending for maximum impact.

Tickets are $95 and include all conference sessions, lunch, and a networking happy hour. For more information on GrowNOLA or to purchase tickets, go to http://grownola.eventbrite.com, or contact Tess Monaghan at tess@rpmumby.com. Discounted Early Bird Registration is available until March 15.

RPM & CO is a growth strategy consulting firm based in New Orleans, La, that serves clients with national and global markets, from eCommerce start-ups to emerging technology companies, socially-enabled new media endeavors to consumer goods companies.