MediPurpose Launches ValuePlus Advanced Wound Care Customer Program

Atlanta, GA, March 21, 2013 --(PR.com)-- MediPurpose(tm), a manufacturer and master distributor of medical products, today announced the launch of its advanced wound care customer program, ValuePlus(tm).

A complimentary program for MediPurpose's MediPlus(tm) Advanced Wound Care product customers, ValuePlus will provide highly interactive consultation and educational resources to guide appropriate dressing selection and formulary development -- helping to achieve better outcomes and lower costs.

"Budget cuts and reimbursement changes have added additional pressure to healthcare organizations that are challenged to maintain quality standards while reducing costs," said MediPurpose Advanced Wound Care Marketing Manager Valerie Johnson. "Nursing homes, home health and rapidly forming ACOs [accountable care organizations] are just a few of the most highly motivated groups that are seeking methods to improve and demonstrate quality of care."

Johnson said there are multiple options for healthcare organizations to help achieve their goals. "One solution is to simply replace current in-use dressings with comparable dressings at lower prices -- such as with the competitively priced MediPlus wound dressings, which have been shown to perform equal to, or better than, many products with much higher acquisition costs that are currently in use."

The ValuePlus program is another viable and more prudent solution, said Johnson. "ValuePlus is driven by a customized assessment of the customer's current wound management program throughout the conversion process and beyond," explained Johnson. "Once the product decision has been made, we will work directly with the healthcare organization to first ensure that they are selecting dressings that are most appropriate for specific wound types.

"Next, we will provide clinical educational resources that incorporate input from stakeholders within the organization to help strengthen the overall wound management program. The spirit and mission of our new ValuePlus program is to not only have a positive impact on their bottom lines, but also provide value to their entire organization by helping them keep pace with evolving wound care standards."

About MediPlus Advanced Wound Care

MediPurpose introduced the MediPlus Advanced Wound Care product portfolio in March 2011. The MediPlus product line is positioned to provide high-quality products at prices that allow suppliers to extend the cost savings to their customers -- reducing their spending and improving their overall budget allocation.

"Advanced wound care products typically consume a major portion of the healthcare-purchasing budget," said Johnson. "While the cost of advanced wound dressings is derived in greater part from overhead costs such as corporate overhead, MediPurpose is a virtual company structured to eliminate acquisition costs so that savings can be passed on to both the supplier and end-user."

The MediPlus Advanced Wound Care product line currently features:

* Alginates

* Foams
MediPlus(tm) Comfort Border Foam
MediPlus(tm) Super Foam
MediPlus(tm) HC Foam
MediPlus(tm) HC Super Foam

* Silver Foams
MediPlus(tm) Comfort Foam Border Ag+
MediPlus(tm) Super Foam Ag+

* Hydrocolloids
MediPlus(tm) HC
MediPlus(tm) HC Thin
MediPlus(tm) HC Comfort Border

* Hydrogels
MediPlus(tm) BarrierGel
MediPlus(tm) BarrierGel Comfort Border

* Pads/Composites
MediPlus(tm) PE Pad

* Surgical
MediPlus(tm) PU Pad
MediPlus(tm) Surgical

* Thin Films
MediPlus(tm) PU Film
MediPlus(tm) PU Frame

For more information about MediPlus -- including no-cost product sample requests and the latest clinical evidence -- please visit http://www.medipurpose.com/mediplus.

About MediPurpose
Founded in 1999, MediPurpose is an innovative medical device company headquartered in Singapore, with offices in the United States and Europe.

Known for its popular babyLance(tm) safety heelstick, SurgiLance(tm) safety lancet and MediPlus(tm) advanced wound care products, MediPurpose has leveraged its success in the medical device industry to become a master medical product distributor that provides unique solutions for both medical product manufacturers and distributors.

MediPurpose's Medical Device Innovation division offers angel funding and developmental expertise for new medical device inventors and innovative medical product companies that seek entrance into new medical device markets.

For more information about MediPurpose's medical products and solutions for inventors, innovators, manufacturers and distributors, please visit http://www.medipurpose.com.