HVAC Service in Raleigh, NC, Teams with SEO Marketers to Reach out to Area Home and Business Owners

Raleigh, NC, March 23, 2013 --(PR.com)-- For home and business owners in the Raleigh area, it will soon be much easier to locate a comprehensive HVAC service provider to carry out air conditioner repair, furnace repair, heat pump repair, and other HVAC repair and installation services. Through a new partnership with local online marketing firm Prospect Genius, locally owned business Yellow Dot Heating & Air Conditioning is working to improve its Web presence. The goal of the partnership is to make Yellow Dot Heating & Air Conditioning more visible online, so that Raleigh residents searching for HVAC services can quickly and easily find the company’s Web site.

According to studies conducted by the Pew Internet & American Life Project, more than 58% of Americans perform online research before purchasing products or services they need. This Web research includes people who need HVAC services, such as furnace replacement and air conditioner repair. That’s why it’s so important for a small business like Yellow Dot Heating & Air Conditioning to have a Web site that’s not just informative and actively maintained, but also performs well on search engine results pages. When Raleigh-area residents query Google, Bing, or Yahoo! using keywords related to HVAC service, Yellow Dot Heating & Air Conditioning needs to appear prominently on the results pages if it wants to attract those Internet-savvy consumers.

Prospect Genius improves small business Web sites’ search engine rankings using a process known as search engine optimization (SEO). The higher a site’s search engine ranking, the closer it appears to the top of relevant search results pages. In Yellow Dot Heating & Air Conditioning’s case, the goal is for search engine queries using terms like “HVAC repair” and “heat pump company” to lead the searcher to encounter the company’s Web site.

“Sites in the top two or three search engine results tend to get more clicks than those sites listed further down the page,” explains Matt Gallo, an SEO strategist employed by Prospect Genius. “By working to put Yellow Dot Heating & Air Conditioning’s site in front of the people who most need to see it, we’re hoping to help the business grow and better meet the community’s HVAC needs.”

Yellow Dot Heating & Air Conditioning is staffed with residential and commercial HVAC contractors with more than 75 years of combined experience. The company strives for quality craftsmanship on the full range of HVAC services.