Taylor Morrison Debuts Pinterest-Inspired Home at New Houston Community
Inspired by the popular social media site, which allows users to find and “pin” their favorite photos, the Houston homebuilder decided to use their Camden model to display their favorite Pinterest home decorating pins.
Houston, TX, March 26, 2013 --(PR.com)-- Taylor Morrison is unveiling a Pinterest-inspired model home to Houston homebuyers when the homebuilder debuts new homes in Houston at Summerwood in March.
Inspired by the popular social media site, which allows users to find and “pin” their favorite photos, the Houston homebuilder decided to use their Camden model to display their favorite Pinterest home decorating pins.
“We chose the Camden because it gave us the opportunity to showcase several different Pinterest inspirations,” said Amy Haywood-Rino, vice president of sales and marketing for Taylor Morrison Houston. “We’re all avid pinners so it just seemed natural to let our love of Pinterest carry over from the social media world to the real world.”
Visitors to the Camden model will find Pinterest inspired design throughout the model. A crafts room, popular with many homebuyers today, is colorfully decorated. Design details like painted ceilings, colorful tile backsplashes and richly colored kitchen cabinets all came directly from pins the design team discovered on Pinterest. Blue and green color schemes - also from popular Pinterest pins - team up with tech ideas like USB outlet plugs to round out the Pinterest flavor.
And if visitors are curious to see the pins that inspired the Camden interior designs, the homebuilder is creating a Pinterest board to display the inspiration for the home.
“We’re constantly looking for ways to create home designs that our customers find inspiring,” Haywood-Rino said. “This is an example of us being able to draw inspiration from them.”
Located off Beltway 8 just minutes from Bush Intercontinental Airport, the master-planned community of Summerwood provides for lakeside living on heavily wooded homesites.
For Taylor Morrison, Summerwood offers the latest opportunity to showcase the homebuilder’s popular Premiere and Chateau Series of homes, collections that are as large and expressive as Texas. With up to five bedrooms and homes that stretch from approximately 2,203 to 3,815 square feet, Houston home buyers have plenty of choices for new homes in Houston that meet the needs of their family.
There are plenty of community amenities at Summerwood, including 150 acres of nature preserves, catch-and-release fishing, a fitness center, community center, miles of walking trails and two community swimming pools.
"It’s a great community for enjoying the outdoors, meeting friends at the fitness center for a morning workout or family time spent fishing and exploring nature," Haywood-Rino said. "What makes it even better is the fact that even given all of the natural surroundings and acres of preserve space, you’re only a few minutes from downtown Houston, making commuting to work a breeze.”
Summerwood also offers access to three Humble ISD schools - Lakeshore Elementary, Woodcreek Middle School and Summer Creek High School.
Also available at Summerwood is The Interactive Home™, Taylor Morrison’s industry-leading connected home solution, offering many options including a front door video monitoring system, LCD command center, whole house audio system (with more than 70,000 internet stations and iTunes integration), Selective Call Intercom, camera monitoring, and a completely programmable lighting control system that can control everything from lights to small appliances.
For more information on Summerwood, please contact Sarah and Teresa, Internet Home Consultants, at (281) 780-4652 or sarahandteresa@taylormorrison.com. For more information on the rest of Taylor Morrison's Houston communities, please visit www.taylormorrison.com
About Taylor Morrison
Taylor Morrison is the largest privately-owned homebuilder based in the United States, as reported by Hanley Wood based on 2011 revenues. Headquartered in Scottsdale, Arizona, the Company operates in the US under the Taylor Morrison and Darling Homes brands and in Canada under the Monarch brand. Taylor Morrison is a builder and developer of single-family detached and attached homes serving a wide array of customers from first-time buyers and move-up families to luxury and active adult customers. Taylor Morrison divisions operate in Arizona, California, Colorado, Florida and Texas. Darling Homes serves move-up families and luxury homebuyers in Texas. Monarch, Canada's oldest homebuilder, builds homes for first-time buyers and move-up families in Toronto and Ottawa as well as high rise condominiums in Toronto.
Inspired by the popular social media site, which allows users to find and “pin” their favorite photos, the Houston homebuilder decided to use their Camden model to display their favorite Pinterest home decorating pins.
“We chose the Camden because it gave us the opportunity to showcase several different Pinterest inspirations,” said Amy Haywood-Rino, vice president of sales and marketing for Taylor Morrison Houston. “We’re all avid pinners so it just seemed natural to let our love of Pinterest carry over from the social media world to the real world.”
Visitors to the Camden model will find Pinterest inspired design throughout the model. A crafts room, popular with many homebuyers today, is colorfully decorated. Design details like painted ceilings, colorful tile backsplashes and richly colored kitchen cabinets all came directly from pins the design team discovered on Pinterest. Blue and green color schemes - also from popular Pinterest pins - team up with tech ideas like USB outlet plugs to round out the Pinterest flavor.
And if visitors are curious to see the pins that inspired the Camden interior designs, the homebuilder is creating a Pinterest board to display the inspiration for the home.
“We’re constantly looking for ways to create home designs that our customers find inspiring,” Haywood-Rino said. “This is an example of us being able to draw inspiration from them.”
Located off Beltway 8 just minutes from Bush Intercontinental Airport, the master-planned community of Summerwood provides for lakeside living on heavily wooded homesites.
For Taylor Morrison, Summerwood offers the latest opportunity to showcase the homebuilder’s popular Premiere and Chateau Series of homes, collections that are as large and expressive as Texas. With up to five bedrooms and homes that stretch from approximately 2,203 to 3,815 square feet, Houston home buyers have plenty of choices for new homes in Houston that meet the needs of their family.
There are plenty of community amenities at Summerwood, including 150 acres of nature preserves, catch-and-release fishing, a fitness center, community center, miles of walking trails and two community swimming pools.
"It’s a great community for enjoying the outdoors, meeting friends at the fitness center for a morning workout or family time spent fishing and exploring nature," Haywood-Rino said. "What makes it even better is the fact that even given all of the natural surroundings and acres of preserve space, you’re only a few minutes from downtown Houston, making commuting to work a breeze.”
Summerwood also offers access to three Humble ISD schools - Lakeshore Elementary, Woodcreek Middle School and Summer Creek High School.
Also available at Summerwood is The Interactive Home™, Taylor Morrison’s industry-leading connected home solution, offering many options including a front door video monitoring system, LCD command center, whole house audio system (with more than 70,000 internet stations and iTunes integration), Selective Call Intercom, camera monitoring, and a completely programmable lighting control system that can control everything from lights to small appliances.
For more information on Summerwood, please contact Sarah and Teresa, Internet Home Consultants, at (281) 780-4652 or sarahandteresa@taylormorrison.com. For more information on the rest of Taylor Morrison's Houston communities, please visit www.taylormorrison.com
About Taylor Morrison
Taylor Morrison is the largest privately-owned homebuilder based in the United States, as reported by Hanley Wood based on 2011 revenues. Headquartered in Scottsdale, Arizona, the Company operates in the US under the Taylor Morrison and Darling Homes brands and in Canada under the Monarch brand. Taylor Morrison is a builder and developer of single-family detached and attached homes serving a wide array of customers from first-time buyers and move-up families to luxury and active adult customers. Taylor Morrison divisions operate in Arizona, California, Colorado, Florida and Texas. Darling Homes serves move-up families and luxury homebuyers in Texas. Monarch, Canada's oldest homebuilder, builds homes for first-time buyers and move-up families in Toronto and Ottawa as well as high rise condominiums in Toronto.
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Taylor Morrison
Al Stevens
480-235-1770
www.taylormorrison.com
Al Stevens
480-235-1770
www.taylormorrison.com
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