Importance of Long Term Care Insurance Specialist Grows

Los Angeles, CA, April 04, 2013 --(PR.com)-- Significant changes have taken place over the past few years that will benefit those who specialize in long term care planning and offer a variety of long term care insurance solutions according to an industry expert.

"Things change and when it comes to long term care planning, we are seeing important changes that will benefit those who specialize," noted Jesse Slome, executive director of the American Association for Long-Term Care Insurance. The head of the national trade group was addressing insurance professionals who market long term care solutions.

"Consumers with health issues today recognize the benefit of getting advice from a medical specialist who focuses on a specific, very narrow field," Slome noted. "Today, the nuances between not just long-term care insurance products but the different options such as hybrid life insurance products are changing the landscape." Slome noted an increase in calls from consumers whose financial advisor recommended a hybrid life insurance product that also provided a long term care potential benefit.

"Spending between $50,000 and $100,000 per-person is not a casual expenditure for many and an increasing number of consumers are calling the Association to determine if this really is their best option," Slome reports. "We explain that the best option addresses both their current financial situation and approach to planning and that they may want to take a more comprehensive review which really can only be done by an knowledgeable specialist with knowledge of both options."

With that in mind, Slome encouraged insurance professionals gain knowledge of all approaches. "The ideal medical professional understand not just drugs but non-traditional approaches to healthy lifestyles and treatment of conditions," Slome shared with the group. "The future will belong to long term care insurance professionals who are specialists offering all options and solutions to individuals. One option, one insurance policy really has never been the best option and in the Internet age it will quickly fade into oblivion," he predicted.

The American Association for Long-Term Care Insurance was established as a not-for-profit trade group and focuses on educating both consumers and insurance professionals. For additional information on long term care insurance costs or to connect with a long term care insurance specialist visit the organization's website or call the national organization at 818-597-3227.