New Charlotte E-commerce Website Launches for Medical Supply Company

Charlotte, NC, April 11, 2013 --(PR.com)-- The Idea People have recently launched a new e-commerce website for Diversitas Medical Supply Company headquartered in Charlotte. “The new e-commerce website for Diversitas Medical Supply Company targets the home health customer marketplace,” said Jay Joyce, president of The Idea People. “Home health medical supplies represent $7.7 billion spent annually in this surging marketplace.”

The most significant healthcare trend witnessed recently is the shift of treatment from hospitals to home in order to gain a cost advantage and reduce hospital expenditure. “The move from treatment to proactive monitoring is also opening up new opportunities for the home healthcare market,” said Tomeka Bostic, CEO of Diversitas Medical Supply Company. “Patients prefer home healthcare over hospitals mainly for the convenience and cost-effectiveness it offers, and e-commerce websites are empowering home health patients and their families.”

E-commerce Website Trends in Home Health Medical Supplies

Digitized patient information. More hospitals and medical practices are turning to digitized patient records. The digital prescription then offers patients multiple opportunities to “shop” online for the best prices and deals on prescribed treatments, therapies and medications.

Total solution selling. E-commerce websites are empowering patients to purchase medication, medical equipment, home health remedies, and all types of diagnostic and treatment options from the comfort of their home via desktop, tablet and smartphone. Patients can purchase everything to form a “total solution” approach to home health patient care via e-commerce websites.

Early diagnosis and monitoring. E-commerce website purchases enable home health care patients to monitor blood sugar levels, blood pressure, cholesterol, certain cancer screenings, and other diagnostic kits from the security of their home. The test results can easily be recorded and transferred to the doctor.

“We hired The Idea People for their full-scale approach to branding, marketplace positioning, web design and e-commerce application development,” added Bostic. “We told them that we needed a turnkey web solution to mirror the technological pace of the home health marketplace. The initial results are absolutely fantastic and we could not be any happier with everything that The Idea People developed for us.”

Home health care medical supply experts forecast that the aging population, coupled with advancing and simplistic e-commerce website developments, will fuel a dramatic increase in online sales through 2020 at an annual rate of at least 9.1%. “We realize the incredible growth in the home health medical supply marketplace and we are ready to accommodate that growth through our e-commerce website program,” adds Bostic. “Our next phase is expanding our e-commerce technology to tablet and smartphone with the same high-level security standards that our current e-commerce website is developed around.”

If your business would like to learn more about building e-commerce website applications to automate a customer segment or invent a vertical marketplace, please contact Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com. E-commerce website development with The Idea People will empower your customer marketplace with instant access to your brand’s products and services while building a bond between you and your customer base.