Melbourne Marketing Agency’s Note to SMEs – Five Ways to Save Time with Your Marketing

Melbourne, Australia, September 20, 2013 --(PR.com)-- Marketing can be a time consuming activity for even the most organised business owner. Business owners often struggle to keep up with marketing activities, and Jo Macdermott, an award winning marketer from Next Marketing Agency shares are a few time-saving tips for time-poor business owners.

1. Maximise existing marketing materials

Marketing materials and content such as blogs can be a time consuming process. Once a business has created them, make sure they are used to their maximum potential by promoting them on social media and distributing them in as many places as possible.

2. Plan out your marketing for the year

Taking a bit of time (at any time of the year) to plan your marketing activities will save a business owner time in the future. The plans don’t need to be overly complicated, however making a note of when you plan to undertake your main activities can help a business owner stay on track and be more organised when it comes to marketing.

3. Build relationships

Get the entire business involved in creating and building relationships with clients and other contacts, both online and in person.

4. Review your marketing activities regularly

In addition to regular planning a specific time to review marketing activity is also required. Checking the progress of marketing strategy on marketing strategy can identify potential problems sooner rather than later.

5. Get everyone involved

Marketing should not just be the sole responsibility of the business owner. Encourage collaboration.

“Being more efficient with marketing doesn’t mean working harder or for longer hours. With a few time saving tricks, business owners will enjoy the same or even improved results with less time and effort on their part,” said Jo Macdermott, Marketing Consultant Next Marketing.