Basement Waterproofing Business in Albany Joins with Internet Marketer to Gain Stronger Web Foothold

Saratoga Springs, NY, April 18, 2013 --(PR.com)-- Property owners in the Albany area will soon be crediting their computers for helping them find a swift solution to a wide range of wet basement worries. A new online promotional campaign from North American Basements, a Saratoga-based basement waterproofing company, means that these foundation contractors will soon be even easier to find on the Web. Developed in association with Prospect Genius, a leading Internet marketer, this fresh foray into SEO advertising marks a significant shift for North American Basements, giving the business an improved platform for reaching local, tech-savvy consumers in Albany and the greater Capital Region.

With authoritative research confirming shoppers' growing reliance on online resources, more and more commercial organizations are turning to search engine optimization to generate express access to potential customers. In one 2012 Internet usage study from the Pew Research Center, more than 75% of respondents reported surfing the Web before making buying decisions. By working with Prospect Genius to take advantage of such opportune purchasing trends, North American Basements aims to gain a stronger foothold in the online marketplace.

“Getting help for wet basement concerns is no longer restricted by the boundaries of yellow page listings or limited office hours,” explains Matt Gallo, a senior Internet marketer for Prospect Genius. “Now that the Web offers 24-7 accessibility through smartphones and other devices, companies like North American Basements can keep their lines of communication open around the clock, enabling easy, on-the-spot solutions for foundation repair, mold removal, water damage restoration, and more in and around Albany.”

Prospect Genius specializes in lead generation services for businesses from coast to coast. Now the company is working on behalf of North American Basements to answer the wet basement worries of local, Capital Region residential and commercial property owners.

Located in Saratoga Springs, North American Basements is a fully licensed, bonded, and insured basement waterproofing company serving Albany and environs. Accredited by the Better Business Bureau, they offer free estimates and 24-hour emergency service, as well as transferable lifetime warranties.