RAD to Service Providers: Normalize Your Network with Service Assured Access
Giving service providers the tools to cut operational costs while enabling new revenue-producing services, RAD is launching its Service Assured Access solution. It covers a vast range of functions and needs in the access network for providers ranging from Ethernet services retailers to wholesalers and mobile operators.
MahWah, NJ, April 18, 2013 --(PR.com)-- At Light Reading Ethernet Europe 2013 in Frankfurt, Germany and the IP Possibilities Conference & Expo in Minneapolis, Minnesota, RAD will unveil for general availability its new Service Assured Access (SAA) solution. This follows a successful limited rollout to select service provider customers on several continents.
The comprehensive offering features a robust service lifecycle toolkit that is designed to normalize the access network using a vast array of capabilities that go beyond MEF CE 2.0 requirements, and supports multiple deployment mode scenarios over various bearer circuits: fiber, DSL and PDH. Service providers implementing RAD’s SAA solution will be able to significantly increase their service revenues while lowering all aspects of their operational costs in the access network.
“RAD’s new Service Assured Access solution gives service providers a multi-faceted lifecycle toolkit covering service turn-up, traffic management, timing synchronization, TDM pseudowire, ongoing performance monitoring, fault management, and various resiliency mechanisms,” said Ilan Tevet, head of RAD’s Service Provider Line of Business.
“Each component of the MEF-certified SAA solution is designed towards cost reduction and adding value throughout the service lifecycle for retail providers of business Ethernet services, international service providers, wholesale providers, mobile operators leasing backhaul networks, and cloud providers.”
With its rich service lifecycle toolkit, RAD’s SAA can be adapted to different deployment scenarios.
“Network buildouts typically take place at a varied pace,” Tevet explained. “Service providers can implement RAD’s SAA to fit their rollout plans, existing infrastructure, migration plans, and OpEx/CapEx objectives. It lets them build a complete Carrier Ethernet access network, including smart demarcation and Ethernet service pre-aggregation."
Tevet added that “They can also use RAD’s SAA to build only a part of the network, for example to facilitate inter-carrier ENNI handoff or to provide smart demarcation, where the edge or aggregation layer is provided by another vendor. RAD has vast experience in working with all major metro/core switch and MSAN vendors to ensure interoperability and seamless integration.”
Alternatively, RAD’s Service Assured Access solution provides instant Carrier Ethernet functionality for third-party switches, routers, and Ethernet converters using the unique MiNID® – RAD’s miniature NID in an SFP sleeve form factor.
“Plugging the MiNID into non-Carrier Ethernet equipment is a fast and easy way to normalize an existing network and enable it with Ethernet OAM capabilities and service demarcation while reusing existing SFP optics and avoiding unnecessary network forklifts,” Tevet noted.
"Our research shows worldwide revenue for business Ethernet services is projected to exceed $45 billion by 2016,” said Erin Dunne, Director of Research Services at Vertical Systems Group. “Management tools are an increasingly critical element for service providers to meet this demand and deliver scalable services efficiently.”
“Every customer and prospect we have spoken to has repeated the same basic mantra: We want a solution that will cut our costs and increase our revenues. RAD’s SAA does just that," Tevet said.
Light Reading’s Ethernet Europe and the IP Possibilities Conference & Expo both open on April 16.
About RAD
RAD Data Communications provides Service Assured Access solutions that reduce operational complexity and improve service profitability for retail, wholesale and mobile service providers, as well as evolutional migration solutions for service providers and power and transportation utilities, facilitating a smooth, secure and cost-effective transition to packet-based networks. RAD’s multi-faceted in-house technology embraces OAM and performance management; service assurance; traffic management; fault management; synchronization and timing over packet; TDM pseudowire; ASIC and FPGA development; hardware miniaturization; and SFP form-factor solutions. The company's installed base exceeds 12,000,000 units and encompasses more than 150 service providers around the world, including Bharti Airtel, British Telecom, CenturyLink, China Mobile, China Telecom, Deutsche Telekom, Embratel, France Telecom/Orange, Hutchison, KDDI, KPN, SingTel, SoftBank, Sprint, Telefónica, A1 Telekom Austria, TeliaSonera, Telstra, Telus, T-Mobile, Verizon International, and Vodafone. RAD is active in industry standardization bodies such as the IETF, Broadband Forum, ITU, and MEF. RAD is a member of the $1.2 billion RAD Group of companies, a world leader in networking and internetworking product solutions.
The comprehensive offering features a robust service lifecycle toolkit that is designed to normalize the access network using a vast array of capabilities that go beyond MEF CE 2.0 requirements, and supports multiple deployment mode scenarios over various bearer circuits: fiber, DSL and PDH. Service providers implementing RAD’s SAA solution will be able to significantly increase their service revenues while lowering all aspects of their operational costs in the access network.
“RAD’s new Service Assured Access solution gives service providers a multi-faceted lifecycle toolkit covering service turn-up, traffic management, timing synchronization, TDM pseudowire, ongoing performance monitoring, fault management, and various resiliency mechanisms,” said Ilan Tevet, head of RAD’s Service Provider Line of Business.
“Each component of the MEF-certified SAA solution is designed towards cost reduction and adding value throughout the service lifecycle for retail providers of business Ethernet services, international service providers, wholesale providers, mobile operators leasing backhaul networks, and cloud providers.”
With its rich service lifecycle toolkit, RAD’s SAA can be adapted to different deployment scenarios.
“Network buildouts typically take place at a varied pace,” Tevet explained. “Service providers can implement RAD’s SAA to fit their rollout plans, existing infrastructure, migration plans, and OpEx/CapEx objectives. It lets them build a complete Carrier Ethernet access network, including smart demarcation and Ethernet service pre-aggregation."
Tevet added that “They can also use RAD’s SAA to build only a part of the network, for example to facilitate inter-carrier ENNI handoff or to provide smart demarcation, where the edge or aggregation layer is provided by another vendor. RAD has vast experience in working with all major metro/core switch and MSAN vendors to ensure interoperability and seamless integration.”
Alternatively, RAD’s Service Assured Access solution provides instant Carrier Ethernet functionality for third-party switches, routers, and Ethernet converters using the unique MiNID® – RAD’s miniature NID in an SFP sleeve form factor.
“Plugging the MiNID into non-Carrier Ethernet equipment is a fast and easy way to normalize an existing network and enable it with Ethernet OAM capabilities and service demarcation while reusing existing SFP optics and avoiding unnecessary network forklifts,” Tevet noted.
"Our research shows worldwide revenue for business Ethernet services is projected to exceed $45 billion by 2016,” said Erin Dunne, Director of Research Services at Vertical Systems Group. “Management tools are an increasingly critical element for service providers to meet this demand and deliver scalable services efficiently.”
“Every customer and prospect we have spoken to has repeated the same basic mantra: We want a solution that will cut our costs and increase our revenues. RAD’s SAA does just that," Tevet said.
Light Reading’s Ethernet Europe and the IP Possibilities Conference & Expo both open on April 16.
About RAD
RAD Data Communications provides Service Assured Access solutions that reduce operational complexity and improve service profitability for retail, wholesale and mobile service providers, as well as evolutional migration solutions for service providers and power and transportation utilities, facilitating a smooth, secure and cost-effective transition to packet-based networks. RAD’s multi-faceted in-house technology embraces OAM and performance management; service assurance; traffic management; fault management; synchronization and timing over packet; TDM pseudowire; ASIC and FPGA development; hardware miniaturization; and SFP form-factor solutions. The company's installed base exceeds 12,000,000 units and encompasses more than 150 service providers around the world, including Bharti Airtel, British Telecom, CenturyLink, China Mobile, China Telecom, Deutsche Telekom, Embratel, France Telecom/Orange, Hutchison, KDDI, KPN, SingTel, SoftBank, Sprint, Telefónica, A1 Telekom Austria, TeliaSonera, Telstra, Telus, T-Mobile, Verizon International, and Vodafone. RAD is active in industry standardization bodies such as the IETF, Broadband Forum, ITU, and MEF. RAD is a member of the $1.2 billion RAD Group of companies, a world leader in networking and internetworking product solutions.
Contact
RAD Data Communications
Kevin Tanzillo
903-865-1078
www.rad.com
Kevin Tanzillo
903-865-1078
www.rad.com
Contact
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