Be Safe on and Off the Field

Delray Beach, FL, April 24, 2013 --(PR.com)-- Highly-acclaimed actress and health advocate, Mariel Hemingway is a special guest for the upcoming episode of the Better Living television series. This special edition program is scheduled to air nationally on Lifetime television and WEtv. Now in its fifth year, the half-hour program explores the most important issues and topics related to Americans’ health and well-being.

This upcoming episode includes a special report titled “First Aid Kit for the Field.” This informative segment will cover all the bases on how to be a supportive and responsible parent when it comes to youth athletics – announced Patty Elliot-Sayer, Executive Producer of the series. When gearing up for the sports season, responsibility and preparation go hand in hand. You should stock up on first aid essentials that can cover the varied activities that your kids will be participating in. Be it sprained ankles for soccer players, allergies for cross country runners, abrasions for football players, or bruises from a baseball game, the savvy parent keeps a diverse and practical array of tools in their kit to ensure their child's safety.

Join renowned physician and author of over thirty childcare books, Dr. Bill Sears, as he provides important tips for parents on being prepared for all types of mishaps on the playing field. “As a parent, you know when one player is injured, every mother feels their pain, so be prepared to treat more than one child, not just your own,” said Dr. Bill Sears. Not just a respected physician, Dr. Bill Sears has coached little league for over 30 years and stresses the importance of a well-stocked first aid kit, offering this useful tip: “Traditional first aid items should never be neglected when it comes to stocking your kit. But the item you absolutely must have this year is SAFESKIN* Kids Sports Wraps.”

Kimberly-Clark, the makers of SAFESKIN*, has been a trusted brand of quality medical products for 3 generations and is now bringing their expertise to kids. These colorful, self-adhesive, cushiony and water resistant sports wraps are perfect for all sports related injuries. Best of all, kids of all ages love them… and so do parents and coaches! They are even latex free, which is great as latex allergies are a big concern for so many people.

Check out more information about SAFESKIN* Kids Sports Wraps for a range of sports and physical activity related injuries by visiting our Better Living Television website. The site allows visitors to watch segments on a variety of topics on-demand and link to many additional resources.

The Better Living television series is produced by Consumer Education Group (CEG), North America’s leading communications group and producer of original programming for over 25 years in both television broadcast and digital media. CEG’s other U.S. productions include Celebrating Women and SmartBrand/Smart Health - all with one purpose in mind, sharing information that is reliable, current and accessible on-demand. Each program provides education to help viewers make informed decisions on the latest topics with the most up-to-date information, delivered by industry experts. Equally recognized across Canada for outstanding informative programs, CEG produces Canadian Health & Family and Canadian Better Living, featuring the renowned Dr. Marla Shapiro.

For more information on CEG or any of our programs, contact:
Hadley Seprish, Public Relations Coordinator
P:561-265-4115 ext. 322
E: hseprish@cegedu.com