The Basis for True Product Innovation Lies in Understanding the Context of Consumer Moments

Corvallis, OR, April 24, 2013 --(PR.com)-- Segmenting by consumer moments can broaden the scope and size of your potential market was a key idea presented by Dave Lundahl, CEO of InsightsNow at The Food Summit on Monday, April 22, 2013. “The basis for innovation is understanding the context of consumer engagement in ‘the moment’ and knowing what consumers are seeking to accomplish for a product choice.” For instance, when millennial consumers are seeking to satisfy a ‘busy energizing moment,’ staying mentally fit is an important component in product consideration. Knowing that can feed the components for product development and marketing.

Lundahl went on to explain how to understand consumer signals, or cues, which satisfy consumer needs at that moment. InsightsNow has a process to tease out those signals and tap into the implicit mind. “Research focusing only on a ‘liking’ attribute can be limiting since it doesn’t get at context for choice. Knowing the various moments in a person’s life on their path to purchase makes product development and marketing more relevant.”

The Food Summit is hosted by World Trade Group with innovation, research and development, and insights professionals from the food industry in attendance.

About InsightsNow, Inc
InsightsNow, Inc. are consumer research experts passionate about generating deep insights. Their award winning research zeros in on the motivators of consumer decision making "MOMENTS" which is ultimately more predictive of consumer behavior. They create faster innovation learning cycles for clients with real-time reporting and “in-field” profiling of response behavior. They help clients create products that add value to people’s lives with their proprietary analytics and behavioral approaches to innovation.