Big Media Launches Chameleon Software, a Next Generation Solution for Mobile and Cross-Platform Websites

Software company Big Media has released Chameleon software, a new solution to make websites work smarter across a range of devices. Working in existing sites or new ones, its Device Recognition Capability differentiates between products (Apple, BlackBerry, Android, Windows mobiles and tablets, as well as PCs, Macs, games consoles or Smart TV). So now you can not only send the best designs and layouts automatically, but also customise the message and content for each device.

Milton Keynes, United Kingdom, May 02, 2013 --(PR.com)-- Milton Keynes-based software company, Big Media, have announced the release of Chameleon software, a new, future-proofed development to make websites work smarter across a whole range of devices.

Chameleon can be integrated into an existing site or used to build a new one from scratch. It uses its Device Recognition Capability to identify and distinguish between an Apple or a BlackBerry, an Android or a Windows mobile, as well as PCs, Macs, games consoles such as the Wii or even Smart TV.

Why is this important? It means that now you can not only send the best design and layout automatically to each device, you can also customise the message and content you are delivering to your visitors, based on that knowledge.

This is relevant because, as research from Google and Gartner has shown, without a mobile-friendly site companies are wasting marketing spend and losing business.

Responsive web techniques have been around for a while, and doing a good job of sending different views of a site to different sizes of screen. Chameleon has now taken the whole cross-platform issue a step further, with the following advantages:

· Pages are immediately readable and navigable on every device, optimising each view to cater for the differences between, say, iPad landscape and portrait, or between iPhone and BlackBerry screens.

· You can edit and tailor content and marketing messages on each page to suit the audience on different devices, such as sending more succinct, relevant messages to mobiles than you would to PC, for example offering your iPhone app only to Apple users etc.

· Sites will also be future-proof. Big Media will provide updates that take account of new devices that prove popular.

This Device Recognition Capability has been used in-house by Big Media for some time, and has been incorporated into both large (350+ pages) and small (4 page) websites alike. It has now been refined to the point where it is market-ready, and Big Media are launching it to new clients who would like their sites to benefit from the Chameleon touch.

To book a Free site survey, or to learn more about Chameleon software, contact Big Media on 07585 33 33 03. Find out, with no obligation, what it would take to convert your site to a Chameleon mobile-friendly site. And it may well be less than you think.

Chameleon is available now; visit http://www.chameleonsites.co.uk – from any device.
Contact
Big Media
Paula Taylor
+447585 33 33 03
bigmediahouse.co.uk
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