New Wire Marine Expands Into OEM Switch Panel Market
New Wire Marine, designer of marine electrical systems, has announced completion of the acquisition of Computer Numerical Control (CNC), which pushes the company’s expansion into the OEM switch panel market forward.
Charleston, SC, May 09, 2013 --(PR.com)-- New Wire Marine, the Charleston, S.C. based marine electrical system designer, has purchased Computer Numerical Control (CNC) equipment, including a high-tech, computer controlled cutting tool that will push the company forward into the commercial switch panel market.
The acquisition will make it possible for New Wire Marine to cut switch panel substrates in house and allows rapid prototyping and quick turnaround times on custom products. In addition, it will allow the company to produce high-end custom marine switch plates for the small to medium sized boat builders long-neglected by boat switch panel manufacturers.
New Wire Marine hopes to fill a very large gap in the OEM (original equipment manufacturer) switch panel market by becoming an affordable vendor and leading supplier of custom switch panels to smaller boat builders everywhere.
"We are really excited to bring logo engraving and backlighting capability to our boat manufacturer customers," said New Wire Marine owner, Eric Steele. "So far, the feedback we have received has all been extremely positive. We have been serving the DYI marketplace for years and I'm excited to be able to offer these great products to commercial boat builders.”
Most market vendors supply only large quantities of a single panel because they simply do not own the equipment for providing the engraving and backlighting process that the engineers at New Marine have developed. Small builders working with New Wire Marine do not have to be hampered by minimum quantities; may make requests for variations in panel design, including switch label and position, and may even obtain assistance with management of a completely re-design a panel layout.
The new CNC equipment now in New Wire Marine's tool bag is a key component in the company's decision to enter the commercial switch plate market, said Steele.
"This machine is incredible; accurate to four thousandths of an inch,” said Steele. “The products that our reverse engraving process is putting out have truly been incredible. I'm impressed every time I see a part pulled out of the machine."
Steele said his company was quite comfortable in integrating this high tech tool into his business, in no small part due his experience: he has a degree in electrical engineering and was an experienced System of Systems (SoS) engineer in the shipbuilding industry.
In addition, Steele said he is also an avid boat restoration hobbyist with a passion that continues to drive the development of innovative products. New Wire Marine also plans to introduce more than 75 new custom and semi-custom switch panel layouts, quadrupling their current inventory. These will be available in matte black, white and a carbon fiber looking material, as well as other colors and styles for custom orders.
While New Wire Marine appears to be one step ahead of the competition on the technology front, the company also is utilizing a similar forward-thinking approach to its customer service division, most recently with the creation of a new webpage where where customers may obtain an instant online quote for a custom made boat switch panel.
New Wire Marine will also engrave and backlight logos and boat names into switch panels at prices that no other supplier in the industry can match. The company’s product lines extends beyond boating as the company also develops panels for RV's, ATV's, golf carts and more.
The company’s competitive pricing and quick turnaround are contributing to the elevation of the company’s national profile, garnering wide-spread attention from its target market among small- to medium-sized boat builders, and allowing the company to serve as one of the top industry vendors of affordable OEM marine grade switch panels.
For more information about New Wire Marine visit their website or call 704-740-5179.
About New Wire Marine: New Wire Marine is a marine electrical system design company delivering professional grade marine products and parts to the do-it-yourself market, as well as small and medium boat builders and boat yards, with a goal to provide precision engineered yet customizable and affordable products to their clients nationwide.
The acquisition will make it possible for New Wire Marine to cut switch panel substrates in house and allows rapid prototyping and quick turnaround times on custom products. In addition, it will allow the company to produce high-end custom marine switch plates for the small to medium sized boat builders long-neglected by boat switch panel manufacturers.
New Wire Marine hopes to fill a very large gap in the OEM (original equipment manufacturer) switch panel market by becoming an affordable vendor and leading supplier of custom switch panels to smaller boat builders everywhere.
"We are really excited to bring logo engraving and backlighting capability to our boat manufacturer customers," said New Wire Marine owner, Eric Steele. "So far, the feedback we have received has all been extremely positive. We have been serving the DYI marketplace for years and I'm excited to be able to offer these great products to commercial boat builders.”
Most market vendors supply only large quantities of a single panel because they simply do not own the equipment for providing the engraving and backlighting process that the engineers at New Marine have developed. Small builders working with New Wire Marine do not have to be hampered by minimum quantities; may make requests for variations in panel design, including switch label and position, and may even obtain assistance with management of a completely re-design a panel layout.
The new CNC equipment now in New Wire Marine's tool bag is a key component in the company's decision to enter the commercial switch plate market, said Steele.
"This machine is incredible; accurate to four thousandths of an inch,” said Steele. “The products that our reverse engraving process is putting out have truly been incredible. I'm impressed every time I see a part pulled out of the machine."
Steele said his company was quite comfortable in integrating this high tech tool into his business, in no small part due his experience: he has a degree in electrical engineering and was an experienced System of Systems (SoS) engineer in the shipbuilding industry.
In addition, Steele said he is also an avid boat restoration hobbyist with a passion that continues to drive the development of innovative products. New Wire Marine also plans to introduce more than 75 new custom and semi-custom switch panel layouts, quadrupling their current inventory. These will be available in matte black, white and a carbon fiber looking material, as well as other colors and styles for custom orders.
While New Wire Marine appears to be one step ahead of the competition on the technology front, the company also is utilizing a similar forward-thinking approach to its customer service division, most recently with the creation of a new webpage where where customers may obtain an instant online quote for a custom made boat switch panel.
New Wire Marine will also engrave and backlight logos and boat names into switch panels at prices that no other supplier in the industry can match. The company’s product lines extends beyond boating as the company also develops panels for RV's, ATV's, golf carts and more.
The company’s competitive pricing and quick turnaround are contributing to the elevation of the company’s national profile, garnering wide-spread attention from its target market among small- to medium-sized boat builders, and allowing the company to serve as one of the top industry vendors of affordable OEM marine grade switch panels.
For more information about New Wire Marine visit their website or call 704-740-5179.
About New Wire Marine: New Wire Marine is a marine electrical system design company delivering professional grade marine products and parts to the do-it-yourself market, as well as small and medium boat builders and boat yards, with a goal to provide precision engineered yet customizable and affordable products to their clients nationwide.
Contact
New Wire Marine
Eric Steele
704-740-5179
www.shop.newwiremarine.com
Eric Steele
704-740-5179
www.shop.newwiremarine.com
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