Beta Alpha Psi Launches New Website and Branding
Beta Alpha Psi launched a new website and branding on April 26, 2013.
Durham, NC, May 09, 2013 --(PR.com)-- Beta Alpha Psi, the honorary organization for financial information professionals introduced its new website (www.bap.org) and branding on April 26, 2013. Founded in 1919, Beta Alpha Psi currently has over 300 chapters on college and university campuses and has more than 300,000 initiates since its formation.
The new website features the latest information about Beta Alpha Psi, a rotating member spotlight and an increase in functionality to make the site more user-friendly. The new site is also mobile friendly, allowing users to get the information they need without having to use a standard internet browser.
The website was created by Krobe Interactive, LLC of Raleigh, NC and is powered by their proprietary content management system.
In alignment with the new website, Beta Alpha Psi also refreshed its logo. The new logo is a clarified and contemporary interpretation of the original logo. It includes the organizations letters, founding date and symbols (a rising sun and crossed keys). The emblem of Beta Alpha Psi denotes the promise of careers for financial information professionals. The rising sun signifies these professional positions as rising ever higher among economic activities. The crossed keys symbolize knowledge as a means of opening the doors of the financial world. The letters Beta, Alpha, and Psi denote scholarship, social responsibility, and practicality, respectively.
“The new website has been crafted to not only speak to prospective members, but our most valuable asset- our current members. The site is truly a reflection of where Beta Alpha Psi is at this point in time. We are looking towards the future and it is only right that our branding and new site reflect these efforts,” stated Blane Ruschak, president of Beta Alpha Psi.
About Beta Alpha Psi
The primary objective of Beta Alpha Psi is to encourage and give recognition to scholastic and professional excellence in the business information field. This includes promoting the study and practice of accounting, finance and information systems; providing opportunities for self-development, service and association among members and practicing professionals, and encouraging a sense of ethical, social and public responsibility.
Headquartered in Durham, NC, Beta Alpha Psi has 300 chapters on college and university campuses with over 300,000 members initiated since Beta Alpha Psi's formation. For more information about Beta Alpha Psi, please visit www.bap.org.
The new website features the latest information about Beta Alpha Psi, a rotating member spotlight and an increase in functionality to make the site more user-friendly. The new site is also mobile friendly, allowing users to get the information they need without having to use a standard internet browser.
The website was created by Krobe Interactive, LLC of Raleigh, NC and is powered by their proprietary content management system.
In alignment with the new website, Beta Alpha Psi also refreshed its logo. The new logo is a clarified and contemporary interpretation of the original logo. It includes the organizations letters, founding date and symbols (a rising sun and crossed keys). The emblem of Beta Alpha Psi denotes the promise of careers for financial information professionals. The rising sun signifies these professional positions as rising ever higher among economic activities. The crossed keys symbolize knowledge as a means of opening the doors of the financial world. The letters Beta, Alpha, and Psi denote scholarship, social responsibility, and practicality, respectively.
“The new website has been crafted to not only speak to prospective members, but our most valuable asset- our current members. The site is truly a reflection of where Beta Alpha Psi is at this point in time. We are looking towards the future and it is only right that our branding and new site reflect these efforts,” stated Blane Ruschak, president of Beta Alpha Psi.
About Beta Alpha Psi
The primary objective of Beta Alpha Psi is to encourage and give recognition to scholastic and professional excellence in the business information field. This includes promoting the study and practice of accounting, finance and information systems; providing opportunities for self-development, service and association among members and practicing professionals, and encouraging a sense of ethical, social and public responsibility.
Headquartered in Durham, NC, Beta Alpha Psi has 300 chapters on college and university campuses with over 300,000 members initiated since Beta Alpha Psi's formation. For more information about Beta Alpha Psi, please visit www.bap.org.
Contact
Beta Alpha Psi
Cortney Sanders
919-402-4044
www.bap.org
Cortney Sanders
919-402-4044
www.bap.org
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