Curzon Signs with Think Events to Celebrate Bollywood Centenary in London 2013-2014
London, United Kingdom, May 10, 2013 --(PR.com)-- · 2013 Marks 100 Years of Bollywood Centenary
· Think Events organising year-long Bollywood festival
· Includes food, talent, fashion, art, sports and film events
· Culminates in a four-day extravaganza in April 2014, ending at Wembley Arena
· Film to be produced in London in 2014 to celebrate cultural links between UK and India
Curzon has signed with Think Events to promote the 100 Years of Bollywood centenary, running from August 2013– April 2014 in London to handle its marketing strategy and media relations.
Bollywood has become one of the world’s largest film industries since the debut of its first official film on 3 May 1913, Raja Harishchandra by Dadasaheb Phalke. Producing some 1000 films a year (twice the annual output of Hollywood), the stars of its silver screen are known the world over. As reported by The Telegraph, the UK is home to the largest audience for Bollywood films outside of India, contributing 15-20 per cent of the industry’s profits.
The year-long festival will encompass events that cover food, talent, fashion, art, sports and film, tying in with London’s position as a global hub and tourist centre, seeking to strengthen cultural ties and understanding between the UK and India. The festival will culminate in a four-day extravaganza, ending at Wembley Arena, headlined by Bollywood superstar. The event will include the entertainment industry’s most cutting-edge technology through the broadcast of a live hologram of one of Bollywood’s most renowned veteran stars.
“Bollywood has played a vital role in promoting the country brand of India,” says Curzon MD Farzana Baduel. “I am pleased to work with Think Events on this wonderful centenary. With India rising on the world stage due to its increasing economic prowess, India stands apart due to the rich cultural offerings it shares with international audiences, not least through the emotional connections the global audience has forged with legends of Indian cinema.”
As part of its mission to foster bilateral ties between the UK and India, the festival will conclude with the production of a movie in London, scheduled for filming in late 2014, working with English and Indian actors to create the ultimate Anglo-Indian cinema experience.
A press conference will be announced shortly to share further details of the festival’s programme.
· Think Events organising year-long Bollywood festival
· Includes food, talent, fashion, art, sports and film events
· Culminates in a four-day extravaganza in April 2014, ending at Wembley Arena
· Film to be produced in London in 2014 to celebrate cultural links between UK and India
Curzon has signed with Think Events to promote the 100 Years of Bollywood centenary, running from August 2013– April 2014 in London to handle its marketing strategy and media relations.
Bollywood has become one of the world’s largest film industries since the debut of its first official film on 3 May 1913, Raja Harishchandra by Dadasaheb Phalke. Producing some 1000 films a year (twice the annual output of Hollywood), the stars of its silver screen are known the world over. As reported by The Telegraph, the UK is home to the largest audience for Bollywood films outside of India, contributing 15-20 per cent of the industry’s profits.
The year-long festival will encompass events that cover food, talent, fashion, art, sports and film, tying in with London’s position as a global hub and tourist centre, seeking to strengthen cultural ties and understanding between the UK and India. The festival will culminate in a four-day extravaganza, ending at Wembley Arena, headlined by Bollywood superstar. The event will include the entertainment industry’s most cutting-edge technology through the broadcast of a live hologram of one of Bollywood’s most renowned veteran stars.
“Bollywood has played a vital role in promoting the country brand of India,” says Curzon MD Farzana Baduel. “I am pleased to work with Think Events on this wonderful centenary. With India rising on the world stage due to its increasing economic prowess, India stands apart due to the rich cultural offerings it shares with international audiences, not least through the emotional connections the global audience has forged with legends of Indian cinema.”
As part of its mission to foster bilateral ties between the UK and India, the festival will conclude with the production of a movie in London, scheduled for filming in late 2014, working with English and Indian actors to create the ultimate Anglo-Indian cinema experience.
A press conference will be announced shortly to share further details of the festival’s programme.
Contact
Curzon PR
Anna Wallace-Thompson
0207 399 2435
www.curzonpr.com
Anna Wallace-Thompson
0207 399 2435
www.curzonpr.com
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