Designed in London Made in Italy Luxury Handbags Brand SEVDA LONDON Announces Passport to Luxury as Part of Sustainability Awareness and Supply Chain Traceability

London, United Kingdom, May 12, 2013 --(PR.com)-- SEVDA handbags are produced "exclusively" in the laboratories in Florence, Italy, guaranteed and certified by the Italian Consortium as "100% Italian;" a true "Made in Italy" product, using only the highest quality materials, highly skilled craftsmen, with absolute attention to the health of both workers and end consumers.

The craftsmanship of SEVDA handbags truly reflects the "handmade" standards. All pieces are strictly constructed through the traditional craft techniques, which has made Florence world famous for its quality production and prestige.

The artisans SEVDA is currently collaborating with, for its Spring Summer 2014 Collection, are also producing for high-quality and well-known Italian and global luxury brands and designers.

All leathers, materials and accessories used in SEVDA handbags are specifically researched and picked with meticulous attention to detail from among the best in the industry; customized and designed by Sevda to reflect the unique creativity of SEVDA as a differentiating brand.

The metal components used for SEVDA handbags are "100% Made in Italy," "Brass," and "uniquely created by Sevda." The leather used for SEVDA handbags are also "100% Made in Italy" and "Certificated by ICEC."

SEVDA’s focus on meeting and exceeding the requirements of "lead" content used in leather, paint and other surface coating and metal components also helps minimize health threats and enable conservationism.

At a time when quality fashion and credible designer brands are increasingly concerned about sustainability and social awareness and responsibility, SEVDA has carefully gone to extended lengths to ensure the proper environmental impact is achieved and a true 100% Made in Italy supply chain traceability can be established.

SEVDA believes timeless designs and handcrafted quality are and continue to be appreciated, especially now that fast fashion consciousness and impact are increasingly being questioned.

Made In Italy style is synonymous with high quality and fine craftsmanship, and no other city is home to so much art per square metre as Florence. As such, the "Made in Italy" label is especially prestigious when it carries the distinctive mark of Florentine craftsmanship, especially considering that the world’s foremost tanneries and handbag artisans are located there.

British fashion has an international reputation for being boldly innovative, British designers are renowned worldwide for their cutting edge styles, and London is renowned as the fashion world’s capital of ideas and innovation. As a Londoner and a British designer label, SEVDA also shares in the quintessential simple, clean, elegant and timeless styles and designs created by iconic British brands. SEVDA creativity and inspirations are drawn upon her experiences in and are as distinctive as London itself with a British attitude.

As a British label, taking advantage of the recent popularity of the British branding, Sevda is able to combine elegant, classy, and timeless "Designed in London" and her fashion-forward creativity with a true "Made in Italy" product, using only the highest quality Italian leathers and materials, highly skilled artisans, and with absolute attention to the environment and sustainability, further identifying SEVDA as a unique and a differentiating brand.

High style and a high standard of care go hand-in-hand, and are not only ethical, but also demanded by the growing trend of conscious consumerism. SEVDA is proud to be a willing partner in this movement; according to Sevda Mutlu, "consumers are no longer only satisfied with beautiful products, but also want to know where the products come from and how they are made. An inalienable and moral right of the ethical consumer."

SEVDA’s fashion-forward styling to reflect its sophisticated and trendy look, combined with high quality and attention to detail, establish SEVDA’s determination and strategy of positioning itself as a serious contender within the global marketplace.

About SEVDA

London-based Sevda Mutlu and her namesake brand SEVDA and handbags reflect a design philosophy which is global, mixing eastern and western influences, and always chic. SEVDA was launched in 2008 in London, the city known for its "haute couture" and where Sevda continues to design handbags, as well as dreams, to satisfy the impeccable fashion sense of Londoners, and now the rest of the world.

SEVDA LONDON brand identification with high-end luxury deliverables distinguished and catering to today’s sophisticated woman, combines chic uptown girl with downtown cool. A typical SEVDA customer has discerning taste for quality, luxury, all without sacrificing timelessness and individuality. SEVDA LONDON is more than just a handbag label; it’s a lifestyle brand.