New Denver Community Looking for Denver Residents Who Don’t Let Their Age Define Them

Denver, CO, May 15, 2013 --(PR.com)-- A new Denver community is asking Coloradans to be the face of a neighborhood that's challenging the idea of what a 55+ community should be, with the winners featured in the community's national marketing campaign.

Skyestone, located in Broomfield, is launching a six-week campaign to find five local residents who lead interesting and fulfilling lives for its "Greater Than My Age™" campaign. The contest kicks off May 15 and runs through June 30 at www.facebook.com/skyestonedenver.

If selected, the residents will be featured prominently in the active adult community’s marketing campaign, including a photo shoot that captures them doing what they love. They will also receive a $1,000 “Do What You Love Weekend” cash prize. One grand prize winner will receive a weekend getaway at Cheyenne Mountain Resort in Colorado Springs.

"We think home buyers want more from age-qualified communities," said Kathy Curtis, community manager of Skyestone. "We want to put an authentic face on what we believe is a new kind of community for 55+ home buyers."

Skyestone is different from other communities because it was designed that way. Instead of following the typical path to creating a 55+ community, Skyestone representatives set about turning the concept on its ear, listening to real Colorado residents about the needs and desires of their lives and their communities.

The result is a boutique experience, more neighborhood than subdivision, that offers hiking instead of golf courses and community gardens in place of contract bridge.

"With Skyestone, the concept is simple: Deliver an experience that can't be duplicated because it's designed specifically for the people who will live there," Curtis said. "When you approach a community this way, no ordinary marketing campaign will do."

The five winners selected will become the face of Skyestone's marketing campaign, featured for their authentic lives and zest for living in the community's print advertisements, web campaigns and more. They will also figure largely in the grand opening events for the community, currently slated for October.

To nominate an extraordinary, authentic Colorado resident for the "Greater Than My Age™" campaign, simply visit www.facebook.com/skyestonedenver and click on the "Greater Than My Age" tab.

For more information on Skyestone, please visit www.skyestonedenver.com.

About Taylor Morrison
Headquartered in Scottsdale, Arizona, Taylor Morrison operates in the U.S. under the Taylor Morrison and Darling Homes brands and in Canada under the Monarch brand. Taylor Morrison is a land developer and builder of single-family detached and attached homes serving a wide array of customers from first-time buyers and move-up families to luxury and active adult customers. Taylor Morrison divisions operate in Arizona, California, Colorado, Florida and Texas. Darling Homes serves move-up families and luxury homebuyers in Texas. Monarch, Canada's oldest homebuilder builds homes for first-time buyers and move-up families in Toronto and Ottawa as well as high rise condominiums in Toronto.