Dow Corning Introduces at NYSCC 2013 New Silicone Fluid for Color Cosmetics Combining High Reflectivity and High Viscosity

Pittsfield, MA, May 17, 2013 --(PR.com)-- This advanced silicone fluid combines a high refractive index and high viscosity for lip gloss and lipstick, enabling formulators to meet the three top worldwide consumer demands for performance-rich lip color cosmetics. These include high shine, a plumped appearance and long-lasting durability. Further, unlike traditional materials such as polyisobutene (PIB), which can be tacky and heavy, the new Dow Corning fluid provides an exceptionally pleasant sensory experience in premium lip products.

“Consumers across the globe are increasingly calling for beauty care products that can do more to enhance their appearance, attractiveness and style, and beautifying the lips is a very important part of this,” said Stewart Long, global Skin Care market leader, Beauty Care at Dow Corning. “Products that make the lips look fuller and give them a long-lasting shine are particularly in style, and our new Dow Corning PH-1560 Glossy Fluid provides the unique pairing of qualities needed to deliver the appearance consumers want. In addition, this new product minimizes the appearance of fine lines around the lips and enhances shine and color vibrancy.”

High Refractive Index and Viscosity
New Dow Corning PH-1560 Glossy Fluid is a high-phenyl-content silicone fluid that is colorless in appearance. Compared to low- and high-viscosity PIB and other phenyl silicones, it has a unique combination of high viscosity (10,000 mm2/sec) and high refractive index (1.58 at 25°C), maintaining a glossy layer on the lips and providing the fuller, shinier appearance desired by consumers. It also improves resistance to transfer, reducing the need for frequent reapplication. High reflectivity contributes to a wet look and color intensity. Lip products containing the new Dow Corning fluid are easy to apply and provide a smooth feel without the stickiness typically associated with organic oils.

Formulation samples of lip color and lip gloss with Dow Corning PH-1560 Glossy Fluid are on display at the Dow Corning booth for visitors to experience the material’s benefits firsthand.