Hawaiian Tropic® Selects TFI Envision to Develop a New Product Label Design

Shelton, CT, May 17, 2013 --(PR.com)-- At Energizer Personal Care, the Hawaiian Tropic® team selected TFI Envision, Inc. to develop a new premium hand and body lotion product label design.

TFI Envision carefully maintained the Hawaiian Tropic® visual heritage with the use of their iconic logo and hibiscus flower image. To differentiate this hand and body lotion from their traditional sun care products, TFI Envision introduced a clean white panel edged in shimmering foil, to contain the product variant name with a coordinating color panel below for the key ingredients for each variant that matches the hibiscus image color for easy product differentiation on shelf. To quickly communicate the moisturizing product benefit, TFI Envision developed a simple rotating graphic to highlight the statements’ key message – “moisturizes up to 12 hours.” "Thanks to the TFI Envision team again for developing such great designs and working so easily with us," said Carla Luca, Hawaiian Tropic Brand Manager.

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.