Two New Dow Corning Programs Help Customers Meet Rising Demand for Improved Hair Shine and Hair Repair Products

Pittsfield, MA, May 17, 2013 --(PR.com)-- Dow Corning, a global leader in silicones, silicon-based technology and innovation, unveiled here today, at the New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day 2013 (Booth #911), two new programs for hair shine and hair repair to give customers greater access to the company’s high-performance specialty silicone technologies. The new programs offer several new and existing specialty silicones to help formulators meet rising consumer demand for hair care products that counteract the effects of aging, help express individual style, maintain health and well-being, and provide an enjoyable sensory experience. These include such industry-leading Dow Corning innovations as silicones that outshine anhydrous serums in water-in-oil leave-in conditioners; erase the signs of damage by restoring a healthy look and feel; and a new silicone emulsion that imparts moisturizing and conditioning benefits without weighing hair down.

“Our new programs illustrate Dow Corning’s extensive understanding of consumer demands and global industry trends for hair care, and how we use this knowledge to collaborate with our customers to give them the advanced silicone ingredients they need to develop next-generation formulations,” said Feifei Lin, global Hair Care market leader, Beauty Care at Dow Corning. “They also clearly underscore our materials technology expertise and our commitment to the growth of the hair care industry worldwide.”

Silicones Deliver Age-defying Hair Shine
Dow Corning’s new Hair Shine program addresses two major macro trends: consumers’ desire to reverse the effects of aging and their preference for a healthy look and feel. Older consumers, whose hair may appear dull or gray with age, seek products that can enhance luster and protect against the effects of coloring. The current emphasis on healthy living and vitality – even into old age – is reflected in the demand for products that promote shiny hair, which is associated with overall health and wellness. Dow Corning specialty silicones, offered through its new Hair Shine program, intensify the luster of many hair types and help deliver heat and color protection, enhanced hair strength, improved feel and frizz control.

When Dow Corning’s range of specialty silicones for age-defying hair shine are combined with Dow Corning® 5200 Formulation Aid, it is possible to prepare water-in-oil formulations that deliver greater shine and luster than anhydrous serums at the same or lower nonvolatile content.

Thus, it minimizes the need for volatile organic carriers. Dow Corning 5200 Formulation Aid is a liquid alkylmethyl silicone polyether copolymer used for making water-in-oil emulsions that provide excellent stability, flexibility, aesthetics and the ability to incorporate high water content.

Another noteworthy product, Dow Corning 2-2078 Fluid, is a liquid amino phenyl silicone resin for water-based and anhydrous formulations that provides long-lasting shine in leave-in and styling products, such as sprays, relaxers and conditioners.

Silicones Provide Multiple Hair Repair Benefits
Dow Corning’s new Hair Repair program addresses consumer demand for products that repair colored, aging and heat-damaged hair, or that protect hair from further damage and color loss. Hair repair is a concern for many consumers seeking to express individuality and enjoy a positive sensory experience. Dow Corning hair repair silicones are proven to enhance the sensory feel of hair, particularly the sensation of moisturizing, which is one of the most popular attributes of today’s premium conditioners and shampoos. These materials also provide a smooth, supple feel without weighing hair down, resist breakage and improve ease of combing and manageability.

Dow Corning CE-8411 Smooth Plus Emulsion, one of several performance-rich products within the Hair Repair program, is a nonionic silicone emulsion for luxury rinse-off shampoos and conditioners that provides a moisturizing feel and conditioning benefits while enhancing shine and protection against color fading. Another important product in the portfolio is Dow Corning HMW 2220 Non-Ionic Emulsion. This material allows incorporation of extremely high-viscosity polymer into water-based formulations, such as shampoos, rinse-off and leave-in conditioners and styling products for smoothness, ease of combing and hair alignment.

In addition to Dow Corning’s advanced hair care technologies, the company also provides under its XIAMETER® brand proven, high-quality standard silicone materials at market-driven prices. These include a variety of silicone gum blends that provide conditioning and shine, and emulsions that help make hair easy to comb and give it a soft, slippery feel. Hair care silicones offered through XIAMETER can be used to formulate two-in-one shampoos, hair conditioners, styling aids and colorants.