A New Company Specializes in Web Analytics and Internet Marketing Consulting Services

Calgary, Canada, August 20, 2007 --(PR.com)-- Analytics Marketing Inc (www.Analytics-Marketing.com) is formed with a mission to help small to medium size companies utilize their potential of using the internet as a critical component of their Integrated Marketing Communications (IMC).

Today, companies are faced with challenges of how to develop online marketing campaigns that bring most qualified traffics, and how to accurately measure the impacts of different marketing campaigns.

Analytics Marketing Inc will help online business:
Develop more targeted online marketing campaigns, analyze these campaigns, and optimize their conversions. Carefully evaluate traffic coming from each individual paid and non-paid channel, and determine which channel is the most profitable one. Target the right traffic and keep it coming back. Specify conversion funnels and determine at which stage visitors abandon the site. Specify and measure the relevant Key Performance Indicators (KPIs). And measure offline-marketing-campaigns online.

Analytics Marketing Inc will help business accurately answer challenging questions; for example: Who are the visitors/customers to the website? How did they know about the site? Why did they come to the site? How often do they come back? Where are they located – in which country, state, or city? What do they do once they land on the site? How to answer their questions? How to turn them into buyers or subscribers? And most importantly is how to maximize return on investment (ROI)?

For more information about Analytics Marketing Inc, please visit: www.analytics-marketing.com

###