B2B Soft Presenting Innovative Mobile Solutions for Wireless Retail at CTIA 2013 Mobile Marketplace

New York, NY, May 21, 2013 --(PR.com)-- Las Vegas will be the wireless hot spot this week as CTIA 2013 kicks into gear at the Sands Expo and Convention Center in Las Vegas, Nevada from May 21-23, 2013. The premier event for the wireless communications industry is set to bring together more than 1,000 exhibitors and 40,000 attendees from around the globe for three days of intense business, comprehensive learning and unparalleled networking.

B2B Soft, a leader in business-to-business software solutions specializing in retail management for the wireless/cellular retail industry, is pleased to announce that it will be exhibiting at CTIA in booth #445 in the Retail Zone of the exhibit floor. Now deployed in over 5,000 retail locations worldwide, B2B Soft’s Wireless Standard is the industry’s premiere Retail Management Platform, helping dealers extend their range of services, speed store processes, and better engage customers for more efficient, effective and profitable operations.

B2B Soft will be showcasing the newest additions to its innovative retail management platform, Wireless Standard. B2B Soft’s new mobilePOS frees sales agents to interact directly with customers on the sales floor. By taking the point of sale to the customer, retailers can reduce in-store wait times and lineups while providing personalized and detailed attention.

B2B Soft’s Enhanced Reporting delivers access to powerful business intelligence, anywhere, anytime, on any device. Quick snapshots and dashboards, along with powerful tools and graphics, provide dealers with effective and in-depth insights for faster decisions.

“MobilePOS and Enhanced Reporting are two new products we’re excited to feature,” says Gary Khabinski, B2B Soft CEO. “They give retailers more options for better interaction with customers and deeper and faster analysis of every facet of the business process. We’re proud that carriers and dealers turn to B2B Soft first for innovative solutions, be it mobilePOS, kiosk and lobby management, or custom integrations. They can continue to rely on us to make the business of doing business simpler and more profitable for them.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at www.b2bsoft.com

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 5,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit www.wirelessstandard.com

About CTIA 2013
Presented by CTIA–The Wireless Association®, the proven authority leading the mobile movement since 1984, CTIA 2013 will continue to illuminate the future by showcasing the leaders, ideas and experiences transforming our dynamic industry. With mobile technology at the forefront of all areas of business, CTIA 2013 is the year’s must attend event.