Fish-Eyes for MasterCard and Alterwave
During their sponsorship of the “La Terrasse de l’Hippodrome de Boitsfort” evenings, MasterCard asked Alterwave, specialist in Bluetooth Mobile Marketing, to organize and to sustain a dynamic compete.
Gembloux, Belgium, August 23, 2007 --(PR.com)-- The objective of MasterCard was to re-enforce the brand experience and to make the attendees participate during the evenings by being their own animators. The participation should be “live” and each participant could see immediately the results of its intervention.
Therefore, each Friday, the public is asked to take original pictures integrating the MasterCard brand: the card, the logo or any other element. To activate the compete, branded promo-girls circulate around the area to convince the attendance to take pictures, to explain the game and to give some advice on how participate.
These pictures are then sent to the MasterCard Bluetooth hotspots without any charges and costs. After reception they are immediately displayed on plasma screens and the participants could directly see the results of their creative artworks. This is a wonderful opportunity be a part of the event, be creative when taking the pictures and have fun when seeing them.
More and more people among the young public are keen on “playing” with the brands and putting them into situationd corresponding to their values and tone of voice. This is an original way to translate the brand assets into “live situations”.
Of course, the objective is not only to take pictures but also, by acting like this, to participate and to compete where the winner will receive a Pre-Paid MasterCard of a total value of 250€.
A jury is selecting the best photo of the evening and the lucky winner is immediately prompted by Bluetooth on their mobile and asked to come to receive the Pre-Paid Card.
The results and participation level are outstanding. At least a photo each 2 minutes is sent to the Alterwave hot spots during more than 3 hours.
Once again, Alterwave Bluetooth solutions demonstrate its flexibility in Pull and Push interaction model with dynamic, original and tailor-made solutions.
Alterwave is specialized in interactive mobile marketing and advertising to mobile phones using the Bluetooth license free technology.
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Therefore, each Friday, the public is asked to take original pictures integrating the MasterCard brand: the card, the logo or any other element. To activate the compete, branded promo-girls circulate around the area to convince the attendance to take pictures, to explain the game and to give some advice on how participate.
These pictures are then sent to the MasterCard Bluetooth hotspots without any charges and costs. After reception they are immediately displayed on plasma screens and the participants could directly see the results of their creative artworks. This is a wonderful opportunity be a part of the event, be creative when taking the pictures and have fun when seeing them.
More and more people among the young public are keen on “playing” with the brands and putting them into situationd corresponding to their values and tone of voice. This is an original way to translate the brand assets into “live situations”.
Of course, the objective is not only to take pictures but also, by acting like this, to participate and to compete where the winner will receive a Pre-Paid MasterCard of a total value of 250€.
A jury is selecting the best photo of the evening and the lucky winner is immediately prompted by Bluetooth on their mobile and asked to come to receive the Pre-Paid Card.
The results and participation level are outstanding. At least a photo each 2 minutes is sent to the Alterwave hot spots during more than 3 hours.
Once again, Alterwave Bluetooth solutions demonstrate its flexibility in Pull and Push interaction model with dynamic, original and tailor-made solutions.
Alterwave is specialized in interactive mobile marketing and advertising to mobile phones using the Bluetooth license free technology.
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Contact
Alterwave
Bertrand Prignon
+32495551040
www.alterwave.com
Bertrand Prignon
+32495551040
www.alterwave.com
Contact
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