Pathmark Stores Inc. Joins Long List of IDS Menus Clients

Holbrook, NY, August 23, 2007 --(PR.com)-- IDS Menus™, a division of International Display Systems, Inc., announced that Pathmark Stores Inc. has chosen them to produce S-Series menu boards and a variety of P.O.P signage for use at their Kinnelon, New Jersey location. Pathmark Stores Inc., established in 1968 and headquartered in Carteret, New Jersey, operates 142 locations in the New York, New Jersey, and Philadelphia metropolitan areas.

IDS Menus became involved with Pathmark Stores Inc. from their relationship with ColemanBrandworx (CBX), a global brand strategy and design firm with offices in New York, San Francisco, Minneapolis and others worldwide. Joe Bona, President of the Retail Division of ColemanBrandworx, expresses his satisfaction with IDS Menus: “ColemanBrandworx (CBX) worked closely with IDS to insure a smooth transition from concept through implementation. We always appreciate partnering with vendors who share the same vision and dedication in helping bring ideas to life. IDS provided a seamless transition from concept through implementation, thanks to the efforts of their design and customer service departments."

IDS Menus installed 10 S-Series menu board systems in the Kinnelon, New Jersey location. These were hung near the deli counter and bistro section of the store, ensuring maximum eye contact with Pathmark customers. Further displaying IDS Menus versatility, Pathmark had IDS produce countertop display graphics at the deli and seafood departments and also the salad bar. Many more Pathmark stores within the next year will be supplied with IDS Menus S-series menu boards, ensuring that the relationship between IDS, CBX and Pathmark will be a long and prosperous one.

Bryan Lesseraux, Vice President of Marketing at IDS Menus, describes how IDS worked to implement the ColemanBrandworx vision for Pathmark stores. Bryan states, "ColemanBrandworx produced some great designs that really captured the Pathmark brand. It was IDS Menus' job to translate those designs into functional, eye-catching signage. We put maximum effort into the project management and prototyping phases, making sure that we had a smooth workflow for each type of sign. Our goal is always to leave a lasting impression— we like to be remembered as the supplier that exceeded expectations."

About IDS Menus

IDS Menus, a division of International Display Systems, Inc., is a full-service manufacturer of high-quality menu displays (digital, indoor, and outdoor) for the food service and related industries. Headquartered in conjunction with its design facility in Holbrook, NY, IDS’ mission is “to produce the highest quality marketing displays for the world’s food service industry.” Since its inception in 1995, IDS Menus has established a robust client base around the world. Some clients of IDS include Aramark Corp., Barnes and Noble, National Amusements Theatres, Starbucks Coffee Co., TCBY and many more. For more information about IDS Menus, call 800-542-9779 or visit www.idsmenus.com. To view a brief video about the benefits Digital Menu boards can bring to your business, visit http://www.idsmenus.com/digitalwelcome.php.

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