Lewis Jewelers Helps Engaged Couples Build Their Own Rings

Ann Arbor, MI, August 27, 2007 --(PR.com)-- It’s the online service for busy young couples who are planning to marry. Through www.lewisjewelers.com, newly engaged couples can build their engagement rings online.

Imagine long days and tired feet from standing in dozens of jewelry stores looking for the right ring for you. Or imagine the opposite -- shopping for the right wedding ring without ever leaving the comfort of your couch. This new free Bridal Ring Builder online service takes users through various stages of building the perfect engagement or bridal ring.

Along with the ring building service, the service provides information regarding how to compare diamonds to diamond value. It also shows various diamond sizes realistically portrayed on a virtual hand, as well as showing the various gem shapes that can be incorporated into the ring’s design.

Couples can also select: color, cut, clarity and weight, as well as price ranges and ring setting. The Ring Builder also lets users compare diamonds before making the final selection.

Once a user has selected a diamond, they can select a setting, including the type of metal for the ring -- from 14 carat gold to platinum. The final step is putting the ring together with the setting and, the biggest step -- the purchase, which can also be done online.

Couples can pay for the ring through a secure web site using most major credit cards, wire transfers, and financing through Wells Fargo.

But once the ring is bought, it becomes the responsibility of the buyer, especially when it comes to improper sizing. Store experts recommend that ring shoppers know the exact size of the ring finger prior to purchase, or they can expect extra fees for resizing of a ring.

Lewis Jewelers also have a 30-day return policy if buyers are not satisfied, but includes a restocking fee for all non-stock rings. But if everything is perfect, buyers should consider Lewis’ Free Lifetime Trade-Up plan that guarantees the full trade in value of a diamond purchase toward a larger diamond worth 50% or more than the original price, at any time the purchaser wishes. It would certainly make a nice anniversary gift, for any year anniversary.

Bridal rings purchased are also cover by a Jewelry Protection Plan that protects jewelry purchased at your jewelers for two full years. This includes:

Protection against manufacturer's defects. Turnaround time is approximately 14-21 days.

Protection against normal wear and tear.

Guaranteed replacement. This plan will fix your covered jewelry as many times as necessary to keep it "like new". If it can't be returned in the same condition as when purchased, the plan will replace it, guaranteed.

Call for more details regarding the Jewelry Protection Program.

###