Cheer Channel Partners with Chassé for Scholarship Program

Austin, TX, June 07, 2013 --(PR.com)-- Cheer Channel Inc. (CCI), the #1 online news and entertainment network for the spirit industry, announced today that it's Superstars of All Stars™ program will partner with cheerleading apparel company, Chassé. The Superstars of All Stars™ is an elite group of some of the most respected, talented and hard-working cheerleaders in the All Star industry who are hand-picked by the CCI board of directors, and a program advisor each year to represent the program. Beginning with the 2013 class, Chassé will provide each athlete inducted to the program with additional opportunities toward their future with worldwide recognition and scholarship awards toward furthered education and recreational activities.

Cheer Channel's Superstars of All Stars™ are handpicked according to their ability to meet a high set of standards including talent, commitment, dedication, physical skill, leadership, personality, community involvement, academic achievements, social skills, and respect of teammates and athletes. The 2013 Superstars of All Stars™, selected in April 2013, were announced as Taylor Minchew, Maison Baker, Jamie Andries, Carly Manning, Holden Ray, Kelcie Burch, Taylor VanDemark, Whitney Sharpe, Dee Temples and Abbey Burns. "It is with great pride that we select these athletes to represent the All Star cheerleading industry. These athletes are not only well rounded individuals, but we consider these to be role models in our industry," said Cindy Villarreal, Founder and CEO of Cheer Channel.

Chassé is an elite cheerleading apparel company, providing cheerleaders of all types with affordable, quality cheerleading equipment from clothing, bags, socks, accessories, and more. This partnership marks Chassé's growing presence in the cheerleading industry. Chassé has been a key sponsor in CCI's Secret Diary of an American Cheerleader, providing cheer apparel for both seasons of the hit web-series. "Cheer Channel is thrilled to be able to continue to deepen our relationship with Chassé. They have been such a great sponsor for our shows, and we are honored that they have chosen to provide our Superstars of All Stars™ with funding to better their future," commented Villarreal.

"We are incredibly pleased to be able to help these Superstars represent cheerleading. They are all the future Maddie Gardner's in the industry, showcasing the hard work and dedication required to be a great cheerleader," said Chassé Marketing Manager, Jessica Rzeszut. "These Superstars are great role models for cheerleaders and aspiring cheerleaders around the world."

"We constantly strive to be a leader and innovator in the cheer industry. Cheerleading is more than just a sport, it's a lifestyle, and these Superstars represent that passion," added Melissa Darcey, Chassé Marketing Specialist.

About Chassé:
Chassé is a leader and innovator in the world of cheerleading apparel and accessories, providing affordable and high-performance in-stock cheerleading apparel to cheerleaders of all ages.

About Cheer Channel Inc.:
CCI, a privately held corporation with offices in Texas and California, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contact Media@cheerchannel.com or go to www.cheerchannel.com