“Downsizing Made Easy Guide” Provides Realtors Plan to Serve Senior Clients

Austin, TX, June 13, 2013 --(PR.com)-- Designed as a resource and marketing tool for professionals specializing in assisting senior clients, The Seniors Real Estate Institute has published the "Downsizing Made Easy Guide," a concise, 5 Step program that real estate agents and senior housing experts may utilize to strengthen and build their brand as a senior expert in their marketplace.

“As previous real estate brokers and owners of a senior move management company, we originally developed Downsizing Made Easy to add value to our senior clients as we worked with them during their moves," says Nikki Buckelew, founder and President of The Seniors Real Estate Institute. "Over time as we learned more about client and caregiver needs, we expanded its contents and used it in other ways to positively impact our team’s customer service and to attract more leads."

The Downsizing Made Easy Guide includes an overview of the 5 Easy Steps, a complete list of questions to consider before making a move, a housing needs checklist, senior living options, questions for seniors to ask when touring senior living communities, tips for hiring various professionals related to the moving process, guidance on estate sales and estate auctions, and many other topics that address concerns facing senior citizens and their caregiver families.

The guide is specifically focused on providing the information that every senior housing professional may need when helping senior clients and their families navigate the intricacies of moving to a smaller home or assisted living community.

“First and foremost, it's a business-building tool,” says Buckelew. “You can teach directly from its pages during seminars, offer the guide as a gift to senior living communities, as a coffee table book at doctors offices, or when meeting with others to build business alliances and referral networks. We wrote it to provide value as a lead generation tool, a client referral guide, and to position the individual agent as an expert on the topic in their community.”

The guide also includes a PowerPoint presentation and promotional press releases – included at no extra charge – which allows for a turnkey presentation when senior housing professionals provide seminars or talk with local groups.

Further information on The Downsizing Made Easy Guide is found at http://seniorsrealestateinstitute.com/dsme