World’s Biggest Biker Event Just Got Bigger - Documentary "Why Sturgis?" To Screen at IMAX Indiana State Museum

“Why Sturgis?” makes its Indianapolis screening premiere at the IMAX Theater Indiana State Museum on Saturday, August 25th at 8:20 pm. $12 Admission, or $20 Admission & DVD

Indianapolis, IN, August 25, 2007 --(PR.com)-- “Why Sturgis?” makes its Indianapolis screening premiere at the IMAX Theater Indiana State Museum on Saturday, August 25th at 8:20 pm.

Come see the Indiana-produced documentary about the history and economy of Sturgis, South Dakota ... projected on a screen almost the size of Mount Rushmore. Filmmakers Martin Schliessmann and John Brune will be present for the showing.

The 67th Annual Sturgis Rally is now over for this year. 7,000 residents of this small Black Hills town hosted over 500,000 bikers during this August.

But for one night, South Dakota is coming to Indiana.

“Why Sturgis?” is a feature-length documentary created and distributed by Indiana-based Escape Route Flix, LLC. The movie offers an entertaining and informative overview of the famous Sturgis Rally, and much more. Historians, motorcyclists and travel buffs will find fascinating a detailed history of the town and surrounding communities, ties to the National Anthem and an overview of South Dakota tourism – all covered within the film’s 89-minute running time.

A major part of the movie includes the first biography of town's namesake Col. Samuel D. Sturgis (a Civil War General and full Colonel of the 7th Cavalry at the time of Little Bighorn). Most people know of Lt. Col. George Armstrong Custer, but did you know Sturgis was his boss?

Interviews include: Mayor of Sturgis; South Dakota Tourism Director; Fort Meade Museum historian/curator; former Sturgis sculptor; Jackpine Gypsies Motorcycle Club member; bikers; tourists; merchants and more. The heart of the documentary includes one of the last interviews with the late Pearl Hoel: known as “The First Lady of Sturgis” and rally co-founder in 1938.

Filmed, researched, and edited between 2001 and 2005, “Why Sturgis?” marks the first completed project by Escape Route Flix. “A challenge was to tie-in the past history with today’s culture; one that eventually showcases the economical impact that a small community has with the entire nation,” said Schliessmann. “We show a different view of Sturgis that most media overlooks.”

“The final documentary was introduced on Sturgis’ Main Street at the 2005 rally,” Schliessmann continues. “As a native of Indianapolis, I am proud to finally showcase this on the state’s largest movie screen in my old hometown.”

Martin Schliessmann is an advertising and marketing consultant, formerly from Indianapolis and currently lives in Mishawaka, IN. John Brune is an Emmy-award winning video producer, and lives in Fort Wayne, IN. For more information about “Why Sturgis?” and Escape Route Flix, LLC, please visit www.WhySturgis.com.

“Why Sturgis?” has previously screened at 4 film festivals and reviewed in motorcycle publications and online film web site. DVD can be ordered from the official website www.WhySturgis.com or purchased from select outlets around the country.

Tickets can be purchased in advance at 317-233-IMAX or www.imaxindy.com.

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“This well-written feature length documentary presents an in-depth and fascinating look at the Black Hills community."
-- Robb Report MotorCycling , Aug/Sept 2007

"It's roughly one-third history, one-third economy and tourism profile, and one-third rally documentary, but at its heart is that unique, rumbling and roaring gathering."
--South Bend Tribune

"How weird. How refreshing . . . . Well, yes “Why Sturgis?” had some of the usual scenes of bikes riding through main street and the scantily dressed gals. What sets this movie apart from other Sturgis documentaries was the rest of the film, the history of the town itself—life in Sturgis the other 51 weeks of the year as well as a decent coverage of the other tourist attractions that bring 2 and 4 wheelers back to South Dakota time and time again."
--Thunder Roads Magazine

"Note to the folks at the Indiana Office of Tourism Development: You might want to get in touch with Hoosiers Martin Schliessmann and John Brune. Maybe the two filmmakers would want to do a documentary about Indianapolis."
--The Indianapolis Star

IMAX Theater Indiana State Museum
650 West Washington Street, downtown Indianapolis

Saturday, August 25th • 8:20 pm

$12 Admission • $20 Admission & DVD

Limited seats—order in advance at 233-IMAX or www.imaxindy.com

Film is unrated and family-friendly for all ages.
– Free motorcycle parking in front of the Indiana State Museum for the showing.
– Free South Dakota touring and travel maps for interested tourists and travelers.
– Free brochures for filmmakers from the South Dakota Film Commission.
– Free literature and representatives on hand from Indiana Chapter of Rolling Thunder, who sponsor an annual motorcycle rally in Washington D.C. and raise awareness on POW/MIA matters and disabled veterans issues.

"History Channel fans take note: This documentary about Sturgis, South Dakota (as if there were any other) is for you. It delves into the town’s important geographical location, its history (and what a rich history it is), economics and the bike rally that made the city a household name."
--Film Threat, Truth in Entertainment
Contact
Escape Route Flix, LLC
Martin Schliessmann
574 257-8627
www.whysturgis.com
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