Proposition of Wider Reach and Reduced Cost Spurring Growth in the Indian Online Marketing Sector

New York, NY, June 23, 2013 --(PR.com)-- Global market intelligence firm, Netscribes, Inc. has released its latest report on the "Online Marketing in India 2013." The report deliberates on the present condition of online marketing in India.

With recession looming large and companies still striving towards cost optimization, online marketing or e-commerce comes as a welcome relief for those who look at reducing marketing costs. With the number of internet users on the increasing curve and related searches made by average users, it becomes prominent that the potential to reach new prospects is immense. The concept is fast getting adopted by diverse companies who have realized that they need to go beyond traditional form of marketing and opt for something that has wider reach, while reducing cost marginally. Factors like presence of a large domestic internet base and the outlook towards online media by plebeians have brought about a positive change that supports proliferation of this form of marketing.

An online presence is a must for companies in the present-day context as the maximum customers can be targeted in the e-commerce medium only. Additionally, staying in a particular place and yet dealing with clients from across boundaries is possible only through online marketing at a much toned down cost. Search engine optimization and social media are two popular concepts in the Indian context for branding and promotion. Companies offering such services are finding more takers, which is reflected through the ever increasing number of players in this sector.

There are varied tools available to facilitate this process of online marketing. Social media marketing has surfaced to be a component playing an active role in online advertising campaign. Online PRs and emails have evolved as tools that are sent to prospects to convert them into potential leads. Online directories and listings help in registering business information and key people who can again be targeted as potential prospects.

A key trend that has surfaced in the online advertising sector is the advent of mobile marketing. As India continues to witness spurt in the usage of mobile phones, predominantly smartphones, companies are now looking at targeting mobile marketing as well. Related apps and social media interactions are processed through mobile phones, and this move is expected to be a major game-changer in the years to come. Content marketing with visuals is slated to achieve new heights as is evident from Pinterest, which has emerged as one of the top social networking channels.

The absence of any sort of government regulation aided with considerably lesser initial costs required to set up businesses make the online marketing sector quite easy to enter. Presence of multifarious players in this sector is proven by the above said fact. Since this concept is still relatively new in India, there are ample opportunities and untapped potential that can be capitalized on. Though impediments such as general lack of confidence in online marketing and literacy and language barriers exist, the sector is slated to witness significant growth in the ensuing years.