Electrical Contractors in Palm Desert Work with SEO Firm to Improve Customer Access Online

Palm Desert, CA, June 27, 2013 --(PR.com)-- With the aim of making its residential electrical services more accessible to prospective customers in the Palm Desert area, Community Electric has enlisted the help of SEO leader Prospect Genius. The result is an online marketing campaign intended to raise Community Electric's visibility on major search engines. In coming weeks, homeowners searching for a local electrician online should be able to navigate more quickly and easily to the services they need.

Many electrical contractors and other service businesses are recognizing the importance of being found easily on the Internet by potential customers. Survey results released by the Pew Research Center underscore the vital role that the Internet plays in helping businesses survive and remain competitive. According to published statistics, approximately 60% of adult Internet users in the U.S. rely on search engines and other Web sites to help them make informed purchasing decisions.

To maximize its online exposure to prospective residential electrical customers, Community Electric enlisted the help of Prospect Genius. The search engine marketing campaign now underway is making it easier for local homeowners to find the home wiring services they need, including solutions for electrical upgrades, outdoor landscape lighting, and pool wiring.

As Prospect Genius spokesman Matt Gallo explains, helping a small business achieve higher search engine rankings can have a major impact on customer acquisition and revenue growth. He states, "In this day and age, it's the Internet that people turn to for researching service providers like local electricians. Our objective in raising the online prominence of Community Electric has been to help them appear higher on search engine results pages for queries such as 'home wiring,' 'outdoor landscape lighting,' and 'electrical contractors.' Our integrated approach to SEO should help them gain greater visibility on major search engines." Community Electric is a residential electrical company based in Palm Desert, California. Established in 1995 to provide one-stop electrical expertise for local homeowners and businesses, Community Electric offers everything from home wiring and electrical upgrades to inspection services and generators installation.