Gardeners Trading Post: the Emergence of an E-Commerce Business for Garden and Garden Home Enthusiasts

Raymond, NH, July 02, 2013 --(PR.com)-- Gardeners Trading Post is announcing the launch of its new e-commerce business. With the ingenuity of its owners: Michelle Snow (former retail upper management) and Sharon Boyle (medical professional), a new level of quality gardening tools and supplies as well as a fine selection of elegant garden-home themed products are offered. Michelle and Sharon have been inspired by restoring of their 1790’s farmhouse and organic gardening on-site.

For the Garden and Elegant Garden-Home Enthusiast: Burgon and Ball Garden Tools, DeWit Garden Tools, Haws Watering Cans, Burgon and Ball Enamelware, and H Potter Terrariums:

Products featured are stainless steel Burgon and Ball gardening tools imported from England. These tools are endorsed by the Royal Horticultural Society for their enduring quality. Also featured are DeWit garden tools from Holland with hand forged steel heads. These tools fulfill the needs of the truly inspired garden enthusiast. According to Michelle Snow, “We want to bring fine quality garden tools to our customers that will stand the test of time and could be handed down for generations!” Gardeners Trading Post also offers refined elegance with its Garden-Home line. The selection of enamelware, watering cans and terrariums are as beautiful as they are functional. Michelle also states, “Our enamelware and watering cans are works of art for the garden-home; Our terrariums allow one to enjoy every season gardening in a creative way!”

Website Structure:

The site features clean lines and aesthetically pleasing content. The product organization strategy was designed largely around two main shopping fields. This layout allows listing products in multiple categories, with the goal of allowing visitors to easily find a specific product, but also quickly understand other related products. Seasoned gardeners will still find navigation for a specific product simple while novices will be more likely to find the product they need while browsing our large selection. Digging deeper to individual product pages, visitors will find all available features at their fingertips including many product photos, integrated question submission, related products, and for U.S. customers, the ability to purchase products directly. Gardeners Trading Post has partnered with Volusion whose innovative e-commerce solution allows consumers to easily make secure purchases from the Gardeners Trading Post website, the innovative mobile site, and the Facebook social store using its secure SSL platform and Authorize.net merchant services. The site boasts a one-page checkout scheme with easily navigable account services including package tracking, account/ personal information, and wish lists. Social media integration (Facebook & Twitter), the About Us page, and the “In the Weeds” blog gives informational and a personal flair to the the site. “Our mission is to provide quality products and customer service second to none,” states Michelle.