Babesta.com Adds Gift Registry Service Powered by eWish

New York, NY, August 29, 2007 --(PR.com)-- Babesta.com (http://babesta.com/), arguably the hippest baby boutiques online, shows a little tradition by launching a new gift registry service to make gift buying simple and convenient. The gift registry is powered by eWish.com and offers social networking features so registrants and gift givers can keep in touch.

Babesta.com, recognized in trend and fashion-following publications, has built a reputation in the Tribeca area with its unique offerings for youngsters and babies. Got a baby with early signs of future rocker? Fit'em with a classic Ramones tee or maybe Willie Nelson is more their liking. Babesta has toys too, like a colorful drum set to improve hand-eye coordination or perhaps they are more of an urban planner - check out the wooden skyscraper building set. No signs of Keith Moon in the bloodline? Maybe a nice Star Wars onesie is the answer or select from the "Onesie of the Month" section.

The integration of the eWish registry to Babesta.com means shoppers can set up a gift registry quickly and easily and then use convenient Add-to-Registry Buttons to build a gift list. Friends visit the registry to view the list of gifts and make a purchase on-line or by emailing Babesta.com directly. All purchases are automatically removed from the list to eliminate duplicate gifts. The gift registry can be used for any occasion including baby showers, baby events, and birthday parties.

In selecting eWish, Babesta web team noted that eWish integrated well with their PHP driven site and can be used in-store as well. eWish provides features that both merchant and registrant will find appealing, like a photo album so registrants can upload pictures of their new bundle of joy, a guestbook, e-notification, and RSVP system. eWish also helps merchants gauge what products need to be in stock and when.

The registry keeps track of all items purchased making 'Thank you' notes a breeze. Each registrant gets a unique link that they can send to their friends and family or post on a personal website. The link takes guest directly to a specific registry. Friends can also visit Babesta.com.com and search for a friend's registry. To protect their privacy, an optional guest password can be assigned to limit access.

To shop at Babesta visit http://www.babesta.com/ or if in the NY area stop by 66 West Broadway, New York, NY call +1 212 608-4522 or write Sales@babesta.com.

eWish.com is located in Stamford CT, http://www.ewish.com/ press inquiries or general information can be sent to Peter DiSalvo, VP Marketing, peterd@ewish.com

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