CPX Interactive Doubles Down on Products and Tech, Adds Gil Resh as SVP of Product & Technology

New York, NY, July 09, 2013 --(PR.com)-- Global digital media company, CPX Interactive, has added to its growing ranks of industry executives by naming Gil Resh as SVP of Product & Technology. Resh, who revolutionized the industry by designing scalable, breakthrough ad-verification and brand safety technology during his tenure at Double Verify, will be leading the expansion of CPX's product and technology teams. He will be charged with pushing the envelope of innovation around publisher solutions and advertisers tools designed to leverage data, automation and in-stream applications.

Resh will bring to the company a deep technology background including experience at companies including Adiant, Kontera, e-Sponsor and Eye-Sight. To efficiently service its network of 4.5+ billion daily ad impressions, CPX interactive features massive data storage and analysis solutions utilizing its own internally designed media management, media trading and yield management. Resh will accelerate CPX plans to continue the development of products and solutions that create efficiency and transparency in the digital realm.

Resh explains, "I am excited to be a part of a great team and contribute to the growth and evolution the company. There is strong leadership here and a clear commitment and vision to make an impact on the market. The opportunity is ripe to focus on the trinity of advertisers, publisher and users. I believe that it all begins with a focus on first party publishers playing a bigger role in the conversation."

On the acquisition of Resh in this new role, Mike Zacharski, EVP of Business & Product Development explains, "Gil brings a proven ability to build scalable and sustainable products across multiple digital channels. His experience as an engineer, product owner and innovator with a clear handle on the agile and lean product development processes, arms CPX to tackle the challenges of the ecosystem and drive the next chapter of the evolution of our business."

About CPX Interactive:

CPX Interactive is a global digital media company with over a decade of experience connecting consumers with brands. The company has three primary divisions: bRealTime, offering programmatic solutions for both demand and supply side partners; CPX Media, providing full service media execution for brands, agencies and direct marketers, and; Affiture, leveraging direct publisher relationships and an affiliate network to drive performance objectives. CPX Interactive provides multi-screen messaging leveraging display, social, mobile and video advertising at scale, serving over 4.5 billion managed impressions daily. CPX Interactive is a privately held company.