Ozeal’s Glasses Revolution in America: Prescription Glasses is One of FMCG Now

New York, NY, July 15, 2013 --(PR.com)-- Ozeal Glasses, a London-based online prescription glasses shop, launched its US website: www.ozealglasses.com, after months of preparation. This start-up online glasses shop has always been devoted to providing the best prescription glasses to its customers at a minimum price from the beginning. This time, Ozeal also introduces a new definition of glasses: prescription glasses, just a vision correction tool before, is one of FMCG (Fasting-Moving Customer Goods) now that it has set foot on the American mainland. What does this mean?

Firstly, what’s FMCG? As the abbreviation of Fasting-Moving Customer Goods, FMCG refers to the goods that are sold quickly and at relatively low cost. Non-durable soft drink, low end mobile phone and digital cameras are other representatives. But how does Ozeal link costly prescription glasses to cheap and non-durable FMCG?

Cheap Prescription Glasses

A low price is one of the essential conditions for FMCG, so the first reason people can’t link prescription glasses to FMCG is the high price. Different from previous unreasonably high prices, the price structure of prescription glasses has already been changed in the wake of the born of numerous online glasses shops. Without the burden of massive store rent and salary for salesmen, online glasses shops sell their prescription glasses at the price 50% off that of physical stores at no sacrifice to quality. While Ozeal Glasses own their own production line and unique source of materials they can afford to provide prescription glasses even at a price of $9.95. This high-volume, low-margin business strategy makes Ozeal prescription glasses FMCG possible.

Fashionable Prescription Glasses
Dull and outdated prescription glasses are no longer since fashion designers create and focus glasses design one after another. Like clothes, fashionistas are not satisfied with owning only one pair of glasses and want different types of glasses to match with their wild card styles.

So glasses including prescription glasses are not just vision correction tools any more. The versatile style of Ozeal glasses ranging from classic and timeless vintage glasses to chic and cutting-edge glasses also make Ozeal prescription glasses FMCG possible. The phrase “non-durable glasses” here refers to customers owning more than one pair of prescription glasses to match with their ever-changing style instead of just the quality of glasses.

So Ozeal comes to America and brings about a glasses revolution: a new definition of glasses that will change American’s attitude towards prescription glasses.